Tag: Influencer

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...

Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...

As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term success of young companies. However, ...

In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on a daily basis. Particularly in ...

In my video section on ITMediaLaw.com you can already find some exciting videos on various legal topics. The collection currently comprises 44 videos dealing with ...

As an influencer agency, you face the daily challenge of representing your clients' interests in the best possible way and at the same time brokering ...

In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due to critical comments about third ...

The world of work is undergoing a digital transformation - but when it comes to employment contracts, of all things, there is still a problem. ...

As a lawyer who represents many agencies and influencers, I often have to deal with legal issues relating to YouTube. A recent ruling by the ...

Unjustified termination and claim for damages with influencer agencies The premature transfer of influencers to other agencies poses a significant problem for influencer agencies. The ...

The Digital Services Act (DSA) is an EU law that aims to control and restrict the distribution of illegal content on digital platforms. It is ...

The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become one of the most popular ...

As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has its own advantages and disadvantages ...

Blockchain Gaming and the French Jonum Law in the light of the EU MiCAR Regulation On itmedialaw.com, I don't normally report often on legal developments ...

Influencer management: Drafting contracts when influencers change agencies A common problem in influencer management that which I as a lawyerlawyer I am often confronted withtion ...

In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links must be labeled as advertising. ...

As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts are boring, daunting and unnecessary. ...

Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier (judgment of 24.11.2023, Ref. 7 ...

The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a so-called digital gatekeeper. The General ...

The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. The opportunity to develop and ...