Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
Tag: Influencer
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way ...
Contracts for startups
As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term ...
Extraordinary termination options for influencer contracts
In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on ...
My growing video section on ITMediaLaw
In my video section on ITMediaLaw.com you can already find some exciting videos on various legal topics. The collection currently ...
Dual representation at influencer agencies – a legal minefield?
As an influencer agency, you face the daily challenge of representing your clients' interests in the best possible way and ...
Legal challenges for influencers when making critical statements about companies
In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due ...
Digital employment contracts: Soon to be a reality at last
The world of work is undergoing a digital transformation - but when it comes to employment contracts, of all things, ...
Copyright infringement on YouTube: Warning also necessary after complaint proceedings
As a lawyer who represents many agencies and influencers, I often have to deal with legal issues relating to YouTube. ...
Unjustified termination and claim for damages with influencer agencies
Unjustified termination and claim for damages with influencer agencies The premature transfer of influencers to other agencies poses a significant ...
YouTube is only liable under Art. 6 DSA if the infringement is reported with sufficient specificity
The Digital Services Act (DSA) is an EU law that aims to control and restrict the distribution of illegal content ...
The growing popularity of “just chatting” among influencers and streamers
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
Influencer agencies: contractual constellations and their effects
As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has ...
Blockchain gaming and the French Jonum Law
Blockchain Gaming and the French Jonum Law in the light of the EU MiCAR Regulation On itmedialaw.com, I don't normally ...
Influencer management: Drafting contracts when influencers change agencies
Influencer management: Drafting contracts when influencers change agencies A common problem in influencer management that which I as a lawyerlawyer ...
Affiliate links must be labeled as advertising
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links ...
Why professional partners value professional contracts
As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts ...
Judgment on surreptitious advertising by the LG Trier
Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier ...
ECJ confirms classification of TikTok as a “gatekeeper”
The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a ...
Influencer merchandise and the new EU product safety regulation
The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. ...