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Attention: Affiliates on YouTube, gaming websites and other networks
Geschätzte Lesezeit: 2 Minuten
All affiliates affected According to my article yesterday on the judgment of the OLG Dresden (see here) that a website must also mark links to affiliate partners in order not to violate any violation pursuant to Section 3, 5 a para. 6 UWG and thus risking a warning seems to have scared a few people […] More
Affiliate links must be marked – otherwise sneaky advertising!
Geschätzte Lesezeit: < 1 Minute
When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to operate and run unheard of. A recent ruling by the Higher Regional Court of Dresden shows that this is not correct. The latter condemned the magazine Finanztip for stealth advertising […] More
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Is “Sponsored Post” enough as an advertising label?
Geschätzte Lesezeit: 2 Minuten
At the moment I have a case in which the question arises whether the word “sponsored post” is sufficient as an advertising label, e.g. for influencers. This, of course, goes hand in hand with the decision of the Heilbronn Regional Court, which I discussed in this post. It is true that in this day and […] More
Chamber Court on Influencers and Advertising
Geschätzte Lesezeit: 2 Minuten
In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the circumstance when influencers (and also thinkologically also streamers, esport teams etc. – see my articles on this) have to mark content as advertising . In their decision, the judges of […] More
Influencer/Sneaky Advertising on Twitter
Geschätzte Lesezeit: 2 Minuten
On the subject of influencer advertising, I have already said a lot here in the blog and recently to the applicability of esports teams. However, I would just like to stress once again that this case-law and the reporting obligations are not limited to certain platforms. Nor that you might call yourself “influencers” or not. […] More
