More stories

  • in

    Affiliate links must be marked – otherwise sneaky advertising!

    Geschätzte Lesezeit: < 1 Minute

    When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to operate and run unheard of. A recent ruling by the Higher Regional Court of Dresden shows that this is not correct. The latter condemned the magazine Finanztip for stealth advertising […] More

  • in ,

    Is “Sponsored Post” enough as an advertising label?

    Geschätzte Lesezeit: 2 Minuten

    At the moment I have a case in which the question arises whether the word “sponsored post” is sufficient as an advertising label, e.g. for influencers. This, of course, goes hand in hand with the decision of the Heilbronn Regional Court, which I discussed in this post. It is true that in this day and […] More

  • in

    Chamber Court on Influencers and Advertising

    Geschätzte Lesezeit: 2 Minuten

    In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the circumstance when influencers (and also thinkologically also streamers, esport teams etc. – see my articles on this) have to mark content as advertising . In their decision, the judges of […] More

  • in ,

    Influencer/Sneaky Advertising on Twitter

    Geschätzte Lesezeit: 2 Minuten

    On the subject of influencer advertising, I have already said a lot here in the blog and recently to the applicability of esports teams. However, I would just like to stress once again that this case-law and the reporting obligations are not limited to certain platforms. Nor that you might call yourself “influencers” or not. […] More