What will change in the new Youth Media Protection State Treaty?
Together with the new media state treaty, there will also be some changes in the Youth Media Protection State Treaty or JMStV for short. What’s…
Tag: Marking
Is participation in a sponsored event subject to labelling?
There is already a lot around the topic of influencers and labelling requirements and even if the case law currently points very clearly in one…
LG Munich: Affiliate links must be sufficiently identified!
Important verdict Recently, the Higher Regional Court had issued a highly interesting ruling on the issue of the identification of affiliate links (see my contribution…
Attention: Affiliates on YouTube, gaming websites and other networks
All affiliates affected According to my article yesterday on the judgment of the OLG Dresden (see here) that a website must also mark links to…
Affiliate links must be marked – otherwise sneaky advertising!
When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to…
Is “Sponsored Post” enough as an advertising label?
At the moment I have a case in which the question arises whether the word “sponsored post” is sufficient as an advertising label, e.g. for…
Chamber Court on Influencers and Advertising
In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the…
Influencer/Sneaky Advertising on Twitter
On the subject of influencer advertising, I have already said a lot here in the blog and recently to the applicability of esports teams. However,…