About Marian Härtel
Marian Härtel has been an admitted attorney for over ten years, with more than 28 years of personal entrepreneurial experience in the games, tech and internet industries. Founder of his own studio, successful exit, and years as CEO of digital companies — this dual perspective of attorney and founder shapes every consultation.
Focus Areas
- IT law, software and SaaS contracts, licensing
- Corporate law: GmbH formation, shareholder agreements, investment rounds
- Contract law for digital business models
- Games law: publisher contracts, in-game economies, youth protection
- AI regulation (AI Act), data protection, GDPR compliance
- Blockchain, Web3, token and NFT law
Key Figures
- 28+ years of experience in games and tech
- Over 1,600 published articles
- Own startup founder with successful exit
- Law firm in Falkensee near Berlin, serving clients across Germany
Contact
Phone: +49 3322 5078053 · Email: info@itmedialaw.com · Contact form
Legal Services
- Startup-Recht — Rechtliche Begleitung für Startups — von der Gründung über Finanzierung bis zum Exit.
- Games & Esport Recht — Publishing-Verträge, Jugendschutz, In-Game-Purchases, Esport-Verträge und Plattform-Compliance.
- KI & SaaS Recht — AI Act Compliance, SaaS-Verträge, Datenschutz bei KI-Anwendungen und Haftungsfragen.
- Blockchain & Web3 Recht — Token-Klassifizierung, NFT-Recht, DeFi-Regulierung, MiCA-Compliance.
- Datenschutz & DSGVO — Spezialisierte DSGVO-Beratung für komplexe digitale Geschäftsmodelle — Apps, Games, KI-Anwendungen und SaaS. Kein 0815-Datenschutz, sondern…
- Rechtsberatung für Agenturen — Juristische Beratung für Werbe-, Digital-, PR-, Social-Media-, Film- und Tech-Agenturen. Verträge, Nutzungsrechte, AGB, DSGVO, KI-Tools und…
- Influencer & Creator Recht — Werbekennzeichnung, Kooperationsverträge, Agenturrecht für Content Creator.
- E-Commerce Recht — AGB-Erstellung, Fernabsatzrecht, DSA/DMA-Compliance, Verbraucherschutz.
Latest Articles
- Distance learning, coaching and synchronous online formats — The Distance Learning Protection Act (FernUSG) has been experiencing a renaissance for some time now. What for decades was considered a…
- Manipulated QR codes and quishing — QR codes have long been part of everyday life: they make it easier to open websites, pay by smartphone or access digital content. This…
- AI agents as autonomous contractual partners? — Sometimes it pays to think one step ahead legally. Not because the law has already settled everything conclusively. But because practice…
- AI training data as an asset: accounting, IP strategy and exit factor — In 2026, one thing is obvious in almost every tech due diligence: the real business value of many AI start-ups is not primarily in the…
- Influencers: when marketing suddenly becomes commercial agency law — Influencer marketing is no longer just about image cultivation. Many campaigns are measurably about sales, leads, subscriptions and…
- NRW audits influencers – and suddenly normal rules apply? — In the meantime, the influencer market is no longer a special case for tax purposes, but a clearly recognizable business model. This is…
- Legal pitfalls in revenue-based financing for start-ups — In the early and growth phases, start-ups regularly face the same challenge: capital is needed without immediately giving up substantial…
- Streaming setup, influencers and contract law — In a ruling dated February 5, 2026, the Regional Court of Bonn (case no. 19 O 190/24) decided a highly relevant question for the influencer…