Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
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Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way ...
There are basically two options available to buyers when acquiring companies: the asset deal and the share deal. This distinction ...
Creating an online store offers self-employed people enormous opportunities, but also harbors numerous legal pitfalls. A legally compliant design is ...
In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due ...
As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher ...
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links ...
Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier ...
The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible ...
Artificial intelligence (AI) has become an integral part of our everyday lives. More and more companies are using AI systems ...
Introduction In my many years as a lawyer, I have drawn up numerous publishing agreements and advise mobile game developers, ...
For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, ...
❌ Section 5 TMG no longer exists. ✅ Long live § 5 DDG (Digital Services Act). The new Digital Services ...
The First Civil Senate of the Federal Court of Justice, which is responsible for competition law among other things, has ...
Insight into the decision of the Koblenz Regional Court In its judgment of 27.02.2024 (Ref.: 11 O 12/23), the Regional ...
Background to the decision Digital communication has become an integral part of modern legal transactions, but the question of the ...
Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the ...
In a landmark ruling of September 21, 2023 (case reference: 15 U 108/22), the Higher Regional Court (OLG) of Hamburg ...
Introduction Since its launch in 2015, Discord has become a popular platform for gamers, communities and, most recently, professional teams. ...
Introduction Competition law in Germany deals with the regulation of competition between companies on the market. It aims to ensure...
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