Tag: Uwg

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...

Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...

There are basically two options available to buyers when acquiring companies: the asset deal and the share deal. This distinction is particularly important for the ...

Creating an online store offers self-employed people enormous opportunities, but also harbors numerous legal pitfalls. A legally compliant design is not only required by law, ...

In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due to critical comments about third ...

As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher Regional Court of Frankfurt am ...

The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become one of the most popular ...

In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links must be labeled as advertising. ...

Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier (judgment of 24.11.2023, Ref. 7 ...

The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible if the advertising itself explains ...

Artificial intelligence (AI) has become an integral part of our everyday lives. More and more companies are using AI systems to optimize processes, make decisions ...

Introduction In my many years as a lawyer, I have drawn up numerous publishing agreements and advise mobile game developers, among others. The development of ...

❌ Section 5 TMG no longer exists. ✅ Long live § 5 DDG (Digital Services Act). The new Digital Services Act (DDG) has replaced the ...

The First Civil Senate of the Federal Court of Justice, which is responsible for competition law among other things, has to decide on the question ...

Background to the decision Digital communication has become an integral part of modern legal transactions, but the question of the provability of access to electronic ...

Insight into the decision of the Koblenz Regional Court In its judgment of 27.02.2024 (Ref.: 11 O 12/23), the Regional Court of Koblenz dealt with ...

For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, a recent ruling by the ...

Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the explicit consent of the recipient ...

In a landmark ruling of September 21, 2023 (case reference: 15 U 108/22), the Higher Regional Court (OLG) of Hamburg clarified that advertising with the ...

Introduction Discord has become a popular platform for gamers, communities, and most recently professional teams since its inception in 2015. The ability to bundle text, ...