Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
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Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way ...
Asset deal vs. share deal: Data protection implications of company acquisitions
There are basically two options available to buyers when acquiring companies: the asset deal and the share deal. This distinction ...
E-commerce law: legally compliant design of online stores for the self-employed
Creating an online store offers self-employed people enormous opportunities, but also harbors numerous legal pitfalls. A legally compliant design is ...
Legal challenges for influencers when making critical statements about companies
In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due ...
Core violations in online marketing: An important ruling for agencies
As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher ...
The growing popularity of “just chatting” among influencers and streamers
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
Affiliate links must be labeled as advertising
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links ...
Judgment on surreptitious advertising by the LG Trier
Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier ...
Federal Court of Justice and “climate neutral”
The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible ...
Transparency in the use of AI: do users need to be informed?
Artificial intelligence (AI) has become an integral part of our everyday lives. More and more companies are using AI systems ...
Dark patterns in game design – legally permissible?
Introduction In my many years as a lawyer, I have drawn up numerous publishing agreements and advise mobile game developers, ...
Why millions of websites currently have an incorrect legal notice ;-)
❌ Section 5 TMG no longer exists. ✅ Long live § 5 DDG (Digital Services Act). The new Digital Services ...
BGH decides on the scope of the claim for removal under competition law)
The First Civil Senate of the Federal Court of Justice, which is responsible for competition law among other things, has ...
Exciting decision on e-mail access in civil procedure law
Background to the decision Digital communication has become an integral part of modern legal transactions, but the question of the ...
LG Koblenz: Inadmissible demand for confirmation of termination by telephone
Insight into the decision of the Koblenz Regional Court In its judgment of 27.02.2024 (Ref.: 11 O 12/23), the Regional ...
LG Berlin on the essential characteristics of goods when selling T-shirts online
For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, ...
Double opt-in in email marketing: not anonymous!
Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the ...
Finally, an end to “Known From” faux ads on purchased items!
In a landmark ruling of September 21, 2023 (case reference: 15 U 108/22), the Higher Regional Court (OLG) of Hamburg ...
Commercial use of Discord: A legal guide
Introduction Discord has become a popular platform for gamers, communities, and most recently professional teams since its inception in 2015. ...
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I got fantastic support from Marian Härtel. He managed to get my wrongfully suspended Instagram account restored. He was … Mehr incredibly helpful the whole way until the positive outcome. Highly recommended!
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Ich kann Herrn Härtel als Anwalt absolut weiterempfehlen! Sein Service ist erstklassig – schnelle Antwortzeiten, effiziente … Mehr Arbeit und dabei sehr kostengünstig, was für Startups besonders wichtig ist. Er hat für mein Startup einen Vertrag erstellt, und ich bin von seiner professionellen und zuverlässigen Arbeit überzeugt. Klare Empfehlung!
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ECJ
Introduction The General Court of the European Union (CFI), often referred to simply as "the General Court," is an essential...
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Erste Testfolge des ITMediaLaw Podcast
Erste TestfolgeLiebe Leserinnen und Leser,ich freue mich, heute den ersten Testlauf unseres brandneuen IT Media Law Podcasts zu präsentieren! In diesem Podcast...
Urheberrecht im Digitalen Zeitalter
In dieser aufschlussreichen knapp 20-minütigen Podcast-Episode von und mit mir wird das komplexe Thema des Urheberrechts im digitalen Zeitalter beleuchtet....
Die Romantisierung des Prinzips ‘Fail Fast’ in Startups – Wann wird Scheitern zur Täuschung gegenüber Beteiligten?
In diese Episode wird die komplexe Beziehung zwischen dem 'Fail Fast'-Prinzip und den Verantwortlichkeiten der Gründer gegenüber Investoren und Mitarbeitern...
Blitzskalierung und rechtliche Herausforderungen: Der Balanceakt für Startups
In dieser Episode sprechen Anna und Max über die rechtlichen Herausforderungen von Blitzskalierung und disruptiven Geschäftsmodellen. Am Beispiel von Plattformen...