My name is Marian Härtel – I am a lawyer and experienced management consultant with special expertise in IT law, media law, competition law and contract law. I have been supporting digital companies for over 25 years, agencies, influencers as well as private and institutional investors in the implementation of innovative business models – and provide them with comprehensive support on complex legal issues.
While studying law in Berlin, I founded my first own company, which I sold to a strategic investor after successfully scaling it up. This entrepreneurial experience is still fundamental to my consulting philosophy today: I combine legal precision with an understanding of business management – and can therefore always analyze legal challenges from a strategic perspective. This interplay of law and practice is the basis for customized and economically viable solutions – individually tailored to the requirements of my clients. You can find insights into my personal background under About me.
One focus of my work is the legal support of future-oriented industries – from games, esports and digital media to platform models, blockchain applications and artificial intelligence. Thanks to my many years of industry experience and affinity for technology, I not only understand the economic requirements, but also the technical foundations of these business models. This enables me to provide my clients with solution-oriented and far-sighted advice on all legal and structural issues – even where law, technology and regulation overlap. Find out more under My path to becoming a technology nerd.
As an IT nerd and entrepreneur at eye level, I know the challenges of modern, technology-driven companies inside out. My clients appreciate my clear, pragmatic style, understandable language and honest feedback. Together, we develop resilient contract structures, well thought-out legal architectures and sustainable risk management strategies. I support digital business models both preventively and during litigation – in court proceedings as well as in out-of-court conflict resolution. You can find out how I can help on this page.
I advise companies of all sizes and in all phases of development – from founders with an initial product idea to internationally active investors. What unites my clients is their demand for reliable, professionally sound and entrepreneurially sensible legal advice. I am available quickly and flexibly and consciously rely on an agile and lean law firm structure. Clients also benefit from my network of specialized partners. Please contact me for a non-binding initial consultation.
I see my work not only as a legal service, but also as strategic support for entrepreneurial developments. From my own experience as a founder, I know how crucial it is to understand the legal framework not as an obstacle, but as a tool – whether when founding innovative start-ups, expanding a business model or preparing for an investor round. I particularly often assist tech companies in the SaaS environment, whose platform models place complex demands on usage rights, data protection and IT contract law. Together with my clients, I develop scalable and legally compliant structures – from the general terms and conditions and license agreements to the legal product architecture and investor agreements.
An essential part of my work is providing legal advice on all aspects of investments. I support founders as well as private and institutional investors in the legally compliant structuring of investments, convertible loans or exit strategies. It is important to me to understand the economic and technical context and to draft contracts in such a way that they enable innovation – not block it. I assist with legal due diligence, clarify issues to avoid liability risks and draft contractual protection mechanisms for IP and know-how. Legal compliance and the preparation of expert opinions are also part of my range of services.
I work with a wide range of different clients – including agencies, game developers, content creators, influencers, but also technology-driven SMEs and companies with digital business models. I offer them individual solutions in matters of IP law, contract drafting, media and platform regulation or in connection with competition law challenges – especially in the area of corporate law.
My consulting style is characterized by technical curiosity, entrepreneurial foresight and absolute honesty. I communicate clearly, solution-oriented and at eye level – whether with founders, product developers or investors. You can find out more about how I work as an ideal partner here. Whether it is the structuring of complex contracts, the risk assessment of new business models or the legal development of corporate structures – my aim is to create legal clarity in a rapidly changing environment. I am convinced that only those who speak the language of technology can provide future-proof advice.