01
Presentation
I am Marian Härtel
Lawyer
I am an experienced IT lawyer and business consultant focusing on the dynamic areas of online entertainment, web media and computer games. My expert knowledge spans innovative IT topics such as media, SaaS, AI and streaming providers. I represent and support companies and vendors in the gaming, esports, and influencer industries by drafting contracts specifically tailored to them and providing advice on funding and scaling.
My clients are internationally active and come mainly from Europe, the USA and Asia. They are involved in the development of computer games and online entertainment platforms, generate income in the booming esports industry or publish content on computer games and IT on platforms such as YouTube, Twitch and other social media channels.
In addition to my legal work, I also bring extensive entrepreneurial experience and consulting expertise in the IT industry. With my in-depth IT knowledge, my creative approach to optimizing business structures and my intuition for future trends, I have supported leading companies in the licensing and marketing of online and mobile games. My expertise also extends to the Asian gaming market, and I am known as a recognized expert in emerging markets.
Thanks to my broad network, my international market knowledge, my leadership skills and my passion for IT topics, I have extensive experience in the business development of IT-based companies. I use this expertise to help media companies and start-ups draft legal documents and contracts.
A special focus of my work is in the area of e-sports. I advise companies on setting up and entering the rapidly growing e-sports market. In addition, I draft sponsorship agreements for players and teams as well as player contracts, always taking into account the current specifics regarding social security issues and professionalization in esports.
Additionally, I advise YouTubers and Twitch streamers on marketing, professionalization, branding, business formation and liability.
My extensive experience in copyright, competition and other IT law includes litigation and expert opinions in all instances. As a correspondent attorney, I have acted in proceedings before the Federal Supreme Court and the Federal Constitutional Court, which underscores my expertise and commitment in this area.