Support and advice of agencies

Legally compliant drafting of agency contracts

Agency contracts form the foundation for successful collaboration between agencies and their clients. However, drawing up such contracts is often a complex challenge in which the interests of all parties involved need to be carefully balanced and formulated in a legally compliant manner. This is where my expertise as an IT lawyer comes into play. I support advertising and marketing agencies, PR agencies and design offices in drafting their contracts in such a way that they offer comprehensive protection on the one hand, but also ensure the necessary flexibility for smooth collaboration on the other. My consulting approach is always individual and solution-oriented. Together with my clients, I analyze the specific requirements of each individual project and develop tailor-made contractual clauses that meet the particular challenges of agency work. This involves not only the classic topics such as service description, remuneration and liability, but also sensitive areas such as dealing with copyrights, confidentiality agreements or the granting of rights of use. In addition to drafting new contracts, I also support my clients in reviewing and optimizing existing agreements. Targeted adjustments can often minimize risks and increase legal certainty without burdening the client relationship. In doing so, I always adhere to the principle that a good agency agreement must not only be legally flawless, but also practicable and easy to understand. Only in this way can it be fully effective and contribute to the agency’s success. If you would also like to draft and optimize your agency contracts in a legally compliant manner, I look forward to getting to know you and finding the best solution for your company together. Arrange a non-binding initial consultation today!

Protection of ideas and concepts during pitches

Pitches are a double-edged sword for many agencies. On the one hand, they offer the opportunity to win new clients and present creative ideas. On the other hand, there is always the risk that the concepts and strategies revealed in the pitch will be used or copied by potential clients or competitors without authorization. To prevent this, comprehensive legal protection is essential. This is where my advice comes in. I support advertising and marketing agencies, PR agencies and design offices in effectively protecting their intellectual creations and safeguarding their interests in the pitch process. A key element of this is tailor-made non-disclosure agreements (NDAs), which I tailor specifically to the needs of my clients. Through clearly defined confidentiality clauses and restrictions on use, I ensure that the ideas and concepts presented in the pitch may not be used or passed on without consent. At the same time, I make sure that the NDAs are drafted in such a way that they fairly take into account the interests of all parties involved and enable constructive collaboration. But the protection of ideas goes far beyond NDAs. Together with my clients, I develop holistic protection strategies that also include aspects such as trademark, design and copyright law. By planning ahead and using suitable protection instruments, the risk of unauthorized use can be minimized and the value of creative work can be increased. Should an infringement nevertheless occur, I support my clients with competent advice and consistent enforcement of their claims. In doing so, I always keep an eye on economic interests and strive for pragmatic solutions that protect my clients’ reputations and do not unnecessarily burden their business relationships. If you would also like to effectively protect your ideas and concepts in the pitch process, I look forward to getting to know you and developing the best strategy for your company together. Arrange a non-binding initial consultation today!

Competition law review of advertising measures

Advertising is an essential part of the agency business. But despite all the creativity, the legal limits must not be exceeded. Misleading statements, inadmissible comparisons or hidden advertising can quickly lead to warnings and legal proceedings, which are not only expensive but also damage your reputation. In order to minimize these risks, a careful examination of competition law is essential. This is where my expertise as an IT lawyer specializing in competition law comes into play. I support advertising and marketing agencies, PR agencies and design offices in ensuring that their advertising measures are legally compliant from the outset without unnecessarily restricting creative freedom. My consulting approach is always practice-oriented and solution-focused. I check advertising materials, claims and marketing concepts for their legal admissibility and make specific recommendations for optimization. The aim is not only to avoid legal infringements, but also to communicate the advertising message clearly, transparently and in a way that is appropriate for the target group. Thanks to my experience at the interface of law and marketing, I can keep an eye on both the legal and communicative aspects and develop holistic solutions. One focus of my advice is on compliance with the various labeling obligations that are playing an increasingly important role in digital marketing. Whether influencer cooperations, sponsored posts or native advertising – I support my clients in implementing the legal requirements creatively and in line with the target group without compromising the authenticity of the message. I also use my expertise to assist with competitions, prize draws and other marketing campaigns in order to avoid legal pitfalls and increase attractiveness for the target group. In addition to reviewing individual advertising measures, I also advise my clients strategically on the development of advertising concepts and campaigns. By providing proactive advice and regular updates on current developments in competition law, I help to ensure that my clients can always act in a compliant and legally compliant manner, even in a dynamic environment. If you want to ensure that your advertising is not only creative but also legally compliant, I look forward to getting to know you and finding the best solution for your company together. Arrange a non-binding initial consultation today!

Protection and defense of trademarks and designs

For agencies, brands and designs are far more than just creative elements. They are valuable assets that contribute significantly to success and competitiveness. This makes it all the more important to consistently secure and defend these intellectual property rights. This is where my advice as an IT lawyer specializing in intellectual property law comes in. I support advertising and marketing agencies, PR agencies and design offices in effectively protecting their brands and designs and taking action against infringements. My consulting approach is holistic and forward-looking. Together with my clients, I develop individual protection strategies that are tailored to their specific needs. This involves not only the application and registration of trademarks and designs, but also the continuous monitoring and enforcement of rights. By using modern technologies and proven search methods, I identify potential infringements at an early stage and take the necessary measures to preserve the value of the property rights. An important aspect of my advice is the defense against attacks by competitors. If my clients are confronted with cease-and-desist letters or cancellation requests, I examine these carefully and develop an effective defense strategy. The aim is not only to strengthen the legal position, but also to protect the reputation and minimize negative effects on the business. Thanks to my experience in trademark and design law, I can keep an eye on both the legal and commercial aspects and find pragmatic solutions. In addition to defending my own rights, I also support my clients in enforcing claims against third parties. Regardless of whether it is a matter of ceasing infringing acts, issuing cease-and-desist declarations or claiming damages – I represent my clients’ interests consistently and in a goal-oriented manner, both out of court and in court. Through my proactive advice and the development of holistic protection strategies, I help my clients to effectively protect and exploit their valuable trademarks and designs and thus secure their long-term competitiveness. If you would also like to comprehensively protect and defend your trademarks and designs, I look forward to getting to know you and developing the best strategy for your company together. Arrange a non-binding initial consultation today!