Die rechtssichere Gestaltung von Werbeinhalten ist für Influencer und Content Creator von entscheidender Bedeutung. Es geht darum, Transparenz gegenüber der Community zu wahren und gleichzeitig rechtliche Fallstricke wie Schleichwerbung zu vermeiden. Wir beraten Sie umfassend zu den aktuellen Vorgaben der Medienanstalten und des Wettbewerbsrechts, damit Ihre Kooperationen klar als solche erkennbar sind und Abmahnungen vermieden werden.
Kooperationsverträge bilden das Fundament jeder erfolgreichen Zusammenarbeit zwischen Influencern und Marken. Wir unterstützen Sie bei der Verhandlung und Gestaltung fairer und rechtlich bindender Vereinbarungen, die alle wichtigen Aspekte abdecken. Dazu gehören Leistungsbeschreibungen, Vergütungsmodelle, Nutzungsrechte an Inhalten und Regelungen zur Haftung, um Ihre Interessen optimal zu schützen.
Die Zusammenarbeit mit Agenturen erfordert ebenfalls klare rechtliche Rahmenbedingungen. Wir prüfen und entwerfen Agenturverträge, die Ihre Rolle als Creator stärken und faire Konditionen sicherstellen. Zudem beraten wir Sie zur Einhaltung plattformspezifischer Richtlinien, sei es auf YouTube, Twitch oder TikTok, um Account-Sperrungen und andere Sanktionen zu verhindern und Ihre digitale Präsenz zu sichern.
What do I offer for streamers and influencers?
For streamers and influencers, I offer 360-degree support that starts first and foremost with assessing what help and advice is really needed.
In the further course, streamers receive tailored advice from me on topics of self-employment, including advice on the right legal form, business registration, any necessary broadcasting licenses or other licenses, for example from manufacturers, the GEMA or other interest groups.
Sponsorship agreements
Sponsors are indispensable both in the sports sector and for operators of social media presences such as influencers. Thanks to my almost 20 years of sales experience with various advertisers and agencies, I am not only able to draft sponsoring agreements in a legally secure manner, but also to optimize their content as part of my consulting services.
As an attorney, I am able to develop contracts for both endemic and non-endemic sponsors. I always pay attention to professionalism and fairness to ensure both the protection of sponsors and the balance of contract terms for streamers or influencers.
Agencies
I advise a number of agencies that in turn have YouTubers and Twitch streamers under contract. For these agencies, I review the sponsorship contracts of the respective creatives, assert claims against defaulting clients or defend image and personality rights against unauthorized use of the same.
I also advise agencies, influencers and creators in particular on their own promotion, the implementation of competitions to raffle off non-cash or cash prizes among their own followers or cooperation with other influencers and creators.
Of course, I also help to ensure that the rights of third parties are always respected and that cooperation agreements are fair and balanced, regulating who is entitled to which rights to the respective works and what to do to avoid unnecessary trouble with competitors, authorities or warning associations.
Advice on the establishment of a company
In German jurisprudence, corporate law is the field of law dealing with associations of persons under private law established by legal transaction to achieve a specific purpose. Having founded numerous companies myself, I can help young entrepreneurs, artists or simply founders, especially in the start-up phase.
In doing so, I help to weigh costs and benefits and to place future entrepreneurial activity on a secure foundation. Based on my own entrepreneurial experience, I combine legal and business consulting and can prevent later cost risks with valuable tips. I focus on long-term cooperation and accompany companies from their foundation through possible investments to the model of success.
When drafting and reviewing articles of association, I can contribute my experience as an entrepreneur as well as my large network of contacts with auditors, tax advisors, notaries or other consultants. In doing so, I always keep the client’s budget and interests in mind, weighing pros and cons to achieve the best possible outcome for my client.
Influencer Consulting
Influencer marketing has gained enormous importance in recent years. For this very reason, however, the topic is also very controversial from a legal point of view, especially with regard to issues such as the obligation to label advertising or the avoidance of surreptitious advertising.
Influencers must therefore observe extensive legal requirements from IT and data protection law and also keep track of the large number of court rulings and other case law. This makes running a Twitch channel, an Instagram account, or even other social media presences legally difficult.
As an experienced lawyer, I can advise on all these topics quickly, legally and with the help of modern means of communication such as Skype, Discord or Teamspeak and cushion the risks of a warning.
Freelancer contracts
Freelance contracts are particularly widespread in the IT and social media sectors. From a legal perspective, however, there are a number of things to consider for both the client and the contractor. The specifics of copyright law and the Employee Invention Act must be taken into account, as must compensation, consideration, reporting and, above all, social security law.
Due to my experience as a lawyer and entrepreneur, I can provide special advice and experience on documentation requirements, effort and the advantages and disadvantages of contractual clauses.
Focus on your own success
With my consulting, I help streamers and influencers focus on what they do best: Their own marketing or content creation. Effectively in the background, I help to act in a legally secure manner, to structure one’s own activity and thus not only to minimize risks, but also to be successful with one’s own activity in the long term.
Comprehensive legal support for influencers and streamers
As a lawyer with many years of experience in influencer marketing, social media and streaming, I provide comprehensive support to influencers and marketing agencies on all legal issues. I work closely with my clients to fully understand their business models and develop customized strategies to maximize their reach and influence.
One focus of my work is the drafting and review of contracts. I attach particular importance to ensuring that influencers are treated fairly and that their content is protected and marketed in the best possible way. I also provide support with sponsorship and advertising contracts to ensure fair conditions and maximum security for my clients. I am always up to date with the latest legal developments and use modern technologies and tools to ensure efficient and practical collaboration.
From gaming entrepreneur to influencer marketing specialist
My in-depth expertise in the influencer sector is based on my own experience as an entrepreneur in the gaming industry. As a co-founder of one of the leading agencies for computer games, I was able to gain extensive practical insights that I now use specifically for my clients.
Thanks to this insider knowledge, I support influencers and streamers specifically in optimizing their marketing strategies. I know the ins and outs of various social media platforms and provide specific recommendations for content creation and distribution. When negotiating collaborations with brands and sponsors, I also ensure that my clients are optimally protected and do not have to accept any unfavorable contractual conditions. My extensive network enables me to provide valuable contacts and recognize future trends at an early stage.
Holistic management consultancy for influencers
My advice goes far beyond pure legal issues: I support influencers in transforming their passion into a successful and sustainable business model. Together, we develop a clear brand identity and a convincing online presence. I also advise on topics such as taxes, accounting and corporate structure in order to secure the business foundation.
I help my clients to develop new sources of income, for example through their own products or services, and support them in long-term career planning and crisis management. I assist with contract negotiations with platforms, networks and sponsors as well as with questions regarding advertising labeling and data protection. I also provide support in the planning and implementation of live events and merchandising concepts as well as in setting up and managing a professional team.
Navigating safely through the agency landscape
Another important aspect of my work is helping influencers to distinguish between reputable and competent partners and questionable offers. Thanks to my many years of experience in the industry, I recognize potential pitfalls in contracts at an early stage and advise on the selection of suitable agencies and managers.
I thoroughly review offers and support my clients in negotiating transparent and fair contractual terms, for example on topics such as exclusivity, commissions or notice periods. I also regularly review existing agency relationships for their effectiveness and help to find the right balance between personal responsibility and external support. My aim is to promote long-term and trusting partnerships and to accompany influencers on their path to sustainable success.
Lawyer for influencers and influencer agencies
Marian Härtel is a lawyer and entrepreneur with over 25 years of experience in the IT industry. As an expert in IT law, copyright law, media law and contract law, he advises clients in the fields of gaming, e-sports, streaming and social media.
Marian Härtel combines legal expertise with entrepreneurial experience. He works with you to develop creative solutions that are not only legally sound, but also make economic sense. Thanks to his experience and networking in the creator economy, Marian Härtel knows the specific challenges and opportunities of your industry. Whether it’s contract drafting, licensing or legal disputes – he will find the right solution for you.
Marian Härtel can be reached flexibly by his clients via modern communication channels such as Discord, Skype or e-mail. This ensures that you receive the support you need quickly and easily.
He supports agencies in drawing up fair and legally compliant contracts with influencers, creatives and advertisers. This helps you avoid liability risks and conflicts of interest. He advises influencers on cooperations, advertising contracts and the protection of their personal rights. Marian Härtel helps you to build and protect your brand in a legally compliant manner.
Contact me today for a no-obligation initial consultation. I can be reached flexibly via:
Together we will find the best solution for your legal challenges in the area of influencers and influencer agencies. I look forward to getting to know you and supporting you with my expertise.
Why lawyer Marian Härtel?
Choose me for your legal advice in the area of influencers and influencer agencies. With my many years of experience and expertise in IT law, copyright law, media law and contract law, I can offer you tailor-made solutions. As a specialist in the gaming, e-sports, streaming and social media industries, I understand the specific challenges and opportunities you face. I am committed to understanding your legal needs and providing you with commercially sensible recommendations. My flexible communication channels allow you to contact me quickly and easily and get the support you need. Avoid liability risks and conflicts of interest by working fairly and legally with your partners. Protect your brand and your personal rights.