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The Artists “Social Insurance Fund (KSK) is a special German social insurance institution that provides self-employed artists and publicists with...

A profitable craft business cannot be sold overnight. Over the next few years, thousands of skilled crafts businesses in Germany...

In game development, intellectual property is the most valuable asset. Every aspect of a video game - from the source...

Open source software has become an integral part of modern software development - whether in the development of computer games(game...

The games industry is increasingly moving towards live service games or "Games as a Service" (GaaS). Unlike traditional video games,...

Crowdfunding has established itself as a financing model in the games industry. Developers collect money from supporters to pre-finance the...

The development and marketing of modern video games is hardly conceivable without cooperation with external partners. Whether voice actors, streamers...

Game jams are short-term development competitions in which creative minds work together to create game prototypes in just a few...

In the early phase of a start-up, there is often a lack of liquidity to pay salaries in line with...

Influencer marketing and agency collaborations have gained enormously in importance in recent years. With new technologies, global networking and changing...

The rapid development of artificial intelligence (AI) and virtual technologies means that virtual employees and AI influencers are increasingly becoming...

Digitalization has given rise to a new generation of business models that are growing at a rapid pace and revolutionizing...

"Fail fast, fail often" - hardly any other motto characterizes the start-up culture as much as the idea of trying...

In the digital economy, automated pricing and dynamic pricing strategies are now part of everyday life. Whether for online shopping,...

Growth hacking and viral marketing promise start-ups rapid growth and a wide reach with a low budget. In the digital...

VibeCoding describes a current trend in which software is no longer programmed manually, but is developed almost exclusively using AI...

Companies, founders and start-ups are increasingly looking for innovative financing methods beyond traditional bank loans or venture capital. Alternative financing...

Introduction: Business model of influencer start-ups Influencer start-ups have established themselves as an independent business model in recent years. An...

Sooner or later, almost every growth-oriented company comes to the point where substantial external financing is required - be it...

Start-ups are often faced with the tension between presenting themselves attractively and communicating honestly and in compliance with the law....