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OnlyFans management contracts: What content?
OnlyFans has developed into one of the leading platforms for content creators in recent years. More and more artists are using the platform to share ...
Tag: Agenturen
Dual representation at influencer agencies – a legal minefield?
As an influencer agency, you face the daily challenge of representing your clients' interests in the best possible way and at the same time brokering ...
Core violations in online marketing: An important ruling for agencies
As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher Regional Court of Frankfurt am ...
Digital employment contracts: Soon to be a reality at last
The world of work is undergoing a digital transformation - but when it comes to employment contracts, of all things, there is still a problem. ...
Copyright infringement on YouTube: Warning also necessary after complaint proceedings
As a lawyer who represents many agencies and influencers, I often have to deal with legal issues relating to YouTube. A recent ruling by the ...
Unjustified termination and claim for damages with influencer agencies
Unjustified termination and claim for damages with influencer agencies The premature transfer of influencers to other agencies poses a significant problem for influencer agencies. The ...
Influencer agencies: contractual constellations and their effects
As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has its own advantages and disadvantages ...
Influencer management: Drafting contracts when influencers change agencies
Influencer management: Drafting contracts when influencers change agencies A common problem in influencer management that which I as a lawyerlawyer I am often confronted withtion ...
Esports tournament winnings: when and how are they taxable?
As a lawyer who represents many tournament organizers, esports players and esports teams, I realize that the issue of taxation of esports tournament winnings is ...
Why professional partners value professional contracts
As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts are boring, daunting and unnecessary. ...
Judgment on surreptitious advertising by the LG Trier
Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier (judgment of 24.11.2023, Ref. 7 ...
Influencer merchandise and the new EU product safety regulation
The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. The opportunity to develop and ...
What must be included in a marketing contract for influencers?
Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I would like to focus specifically ...
Sunset clauses and post-contractual revenue sharing in influencer management
Introduction Sunset clauses are a common instrument in influencer management contracts to regulate the duration and conditions of the collaboration. They offer a structured way ...
Management for OnlyFans artists: what to consider and how it differs from traditional influencer management
Management in the influencer sector is no longer uncharted territory. Numerous success stories have already been written with platforms such as Instagram, YouTube or TikTok. ...
KSK levy obligation for agencies and marketers in the influencer sector: What applies and what does not?
Numerous articles on the topic of influencers have already been published on this blog. The search function can be used to find in-depth articles on ...
BGH with exciting decision in the area of tension of the imprint duty
Introduction The digital world is an ever-changing playing field where influencers and streamers play an increasingly important role. In the process, legal issues that are ...
The underestimated legal risks of reaction videos: A guide for streamers, influencers and agencies
Introduction: Reaction videos and their popularity Reaction videos are a popular format in the online world, especially on platforms like YouTube and Twitch. They show ...
BGH clarifies the distinction between pseudo self-employed and employees: An urgent warning for startups, game developers, esports teams and agencies
A new BGH ruling confirms the risks of bogus self-employment - be prepared In recent years, I have repeatedly pointed out the risks that pseudo-self-employment ...
Why professional marketing contracts help with sponsors and enable better collaborations with streamers and influencers
Sponsorship is also an important source of revenue for streamers and influencers. However, successful cooperation with sponsors requires a professional marketing strategy and a well ...
Quellensteuer
Definition und rechtliche Grundlagen: Die Quellensteuer ist eine Form der Steuererhebung, bei der die Steuer direkt an der Quelle der...
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The IT Media Law Podcast. Episode No. 1: What is this actually about?
Yeah, the first real episode with myself! In this podcast, we dive into the exciting world of IT law and...
On the dark side? A lawyer in the field of tension of innovative start-ups
In this personal and engaging episode, the experienced IT and media lawyer delves deep into the gray area of his...
Legal challenges of innovative business models
In this captivating podcast episode, I dive deep into the world of legal challenges associated with innovative business models as...
Life as an IT lawyer, work-life balance, family and my career
In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...