Trademark law for startups
For start-ups, building a strong brand is crucial for long-term success. A well-protected brand can not only promote brand recognition ...
Tag: Brands
Legal challenges for start-ups
Legal basis for start-ups As the founder of a start-up, you are confronted with a multitude of legal issues that ...
Internationalization of startups
Internationalization offers start-ups enormous growth opportunities, but also brings with it complex legal challenges. Successful market entry abroad requires careful ...
Single letters as trademarks
Individual letters as trademarks - protection with restrictions In principle, individual letters can be registered and protected as trademarks. However, ...
The legal protection of a business plan
A business plan is an indispensable strategic document for start-ups and company founders. It serves as a roadmap for business ...
Trademark infringement through metatags and SEO plugins
The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but ...
The growing popularity of “just chatting” among influencers and streamers
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
Judgment on surreptitious advertising by the LG Trier
Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier ...
The legal protection of a business plan
A business plan is an indispensable strategic document for start-ups and company founders. It serves as a roadmap for business ...
Federal Court of Justice – The “Glück” vs. “LieBee” case
Introduction In competition law, there are always interesting cases that show how complex and multi-layered the topic of product design ...
Triangular relationships in influencer marketing: Exciting aspects from Offenburg Regional Court
In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of ...
#BettercallMarian vs. Better Call Saul: When does a hashtag become a trademark infringement?
In my latest LinkedIn post, which you can find here, I have published the second video in my series with ...
Management for OnlyFans artists: what to consider and how it differs from traditional influencer management
Management in the influencer sector is no longer uncharted territory. Numerous success stories have already been written with platforms such ...
The legal pitfalls of non-organic follower growth on social media
Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses. ...
What actually is an IP? In the games, music and film industry!
In today's digital world, we often stumble over the term "IT/IP" (Information Technology/Intellectual Property). This term refers to intellectual property ...