Tag: Brands

For start-ups, building a strong brand is crucial for long-term success. A well-protected brand can not only promote brand recognition and customer loyalty, but can ...

Legal basis for start-ups As the founder of a start-up, you are confronted with a multitude of legal issues that are crucial to the success ...

Internationalization offers start-ups enormous growth opportunities, but also brings with it complex legal challenges. Successful market entry abroad requires careful planning and consideration of the ...

Internationalization offers start-ups enormous growth opportunities, but also brings with it complex legal challenges. Successful market entry abroad requires careful planning and consideration of the ...

Individual letters as trademarks - protection with restrictions In principle, individual letters can be registered and protected as trademarks. However, the scope of protection of ...

A business plan is an indispensable strategic document for start-ups and company founders. It serves as a roadmap for business development and as a presentation ...

The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but one that carries legal risks. ...

The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become one of the most popular ...

Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier (judgment of 24.11.2023, Ref. 7 ...

A business plan is an indispensable strategic document for start-ups and company founders. It serves as a roadmap for business development and as a presentation ...

Introduction In competition law, there are always interesting cases that show how complex and multi-layered the topic of product design and branding can be. One ...

In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of influencers and intermediaries in complex ...

In my latest LinkedIn post, which you can find here, I have published the second video in my series with 1Pitch on influencers and the ...

Management in the influencer sector is no longer uncharted territory. Numerous success stories have already been written with platforms such as Instagram, YouTube or TikTok. ...

Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses. A high follower count can ...

In today's digital world, we often stumble over the term "IT/IP" (Information Technology/Intellectual Property). This term refers to intellectual property law in the context of ...