The commercial confirmation letter: A tool in influencer marketing?
Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in ...
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Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in ...
In my latest LinkedIn post, which you can find here, I have published the second video in my series with ...
Introduction: The journey begins Self-employment is a journey that requires courage, determination and vision. This journey began for me 25 ...
Introduction: In a recent ruling, the Court of Appeal in Berlin declared the price adjustment clause in Netflix's General Terms ...
As a lawyer specializing in IT law, copyright law and competition law, I face the challenges that arise at the ...
Introduction In the digital era, a presence on social media platforms has become indispensable for many influencers and companies. A ...
Last week it was a bit quieter here on the blog. The reason is that I was on the road ...
In the digital world, we are all constantly connected, and platforms like LinkedIn offer us the opportunity to expand our ...
In recent years, artificial intelligence (AI) has emerged as a transformative technology across numerous industries, with the marketing sector standing ...
In the ever-changing digital landscape, virtual avatars and influencers have become a significant trend that has the potential to revolutionize ...
The Berlin Regional Court has ruled on the use of star ratings in online stores. It was decided that advertising ...
Heute bin ich auf der Online Marketing Konferenz Berlin dabei und freue mich auf eine spannende Veranstaltung. Das ist so ...
Introduction: Influencers are individuals who play a significant role in the modern advertising landscape due to their strong presence and ...
Introduction The rapid development of artificial intelligence (AI) is having a profound impact on various industries, and esports is no ...
Introduction: Instagram as a growing commercial platform In today's digital era, Instagram is becoming increasingly important as a platform for ...
Introduction In my work in the world of e-commerce and SaaS providers, it is a common practice to ask users ...
In an exciting but certainly trend-setting development, the GAME Bundesverband, the leading association of the German computer games industry, has ...
Introduction In my daily work as a technology and media law attorney, I come into contact with various forms of ...
Introduction In the era of digital advancement, data scraping is a widespread practice that raises privacy concerns. But what exactly ...
The ECJ ruling on consumer revocation: What it means The ruling of the European Court of Justice in case C-97/22 ...
Introduction The Digital Markets Act (DMA) is a legislative proposal by the European Commission aimed at promoting competition in the...
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