Tag: marketing

Introduction: The journey begins Self-employment is a journey that requires courage, determination and vision. This journey began for me 25 years ago, and it has ...

Introduction: In a recent ruling, the Court of Appeal in Berlin declared the price adjustment clause in Netflix's General Terms and Conditions to be inadmissible. ...

As a lawyer specializing in IT law, copyright law and competition law, I face the challenges that arise at the interface between technology and law ...

Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses. A high follower count can ...

Last week it was a bit quieter here on the blog. The reason is that I was on the road at the Bits & Pretzels ...

In the digital world, we are all constantly connected, and platforms like LinkedIn offer us the opportunity to expand our professional network. However, there are ...

In recent years, artificial intelligence (AI) has emerged as a transformative technology across numerous industries, with the marketing sector standing out. By using AI, marketing ...

In the ever-changing digital landscape, virtual avatars and influencers have become a significant trend that has the potential to revolutionize the marketing industry. This trend ...

The Berlin Regional Court has ruled on the use of star ratings in online stores. It was ruled that advertising products with a star ranking ...

Heute bin ich auf der Online Marketing Konferenz Berlin dabei und freue mich auf eine spannende Veranstaltung. Das ist so ein unglaublich großer, komplexer Markt, ...

Introduction: Influencers are individuals who play a significant role in the modern advertising landscape due to their strong presence and influence on social media. They ...

Introduction The rapid development of artificial intelligence (AI) is having a profound impact on various industries, and esports is no exception. AI offers a wealth ...

Introduction: Instagram as a growing commercial platform In today's digital era, Instagram is becoming increasingly important as a platform for commercial activities. Companies use it ...

Introduction In my work in the world of e-commerce and SaaS providers, it is a common practice to ask users to consent to the privacy ...

In an exciting but certainly trend-setting development, the GAME Bundesverband, the leading association of the German computer games industry, has founded a collecting society for ...

Introduction In my daily work as a technology and media law attorney, I come into contact with various forms of artificial intelligence time and again. ...

Introduction In the era of digital advancement, data scraping is a widespread practice that raises privacy concerns. But what exactly is data scraping? Data scraping, ...

The ECJ ruling on consumer revocation: What it means The ruling of the European Court of Justice in case C-97/22 delivers a significant message for ...

Introduction to NFTs and Digital Assets Non-fungible tokens (NFTs) are an emerging area of digital assets based on blockchain technology. Unlike cryptocurrencies, which are fungible ...

Introduction: An expected verdict and its effects The Cologne Regional Court has sent a signal with a ruling that was expected by many data protection ...