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Influencers and marketers: building bridges in a dynamic partnership

24. September 2024
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      Key Facts
      • Die Beziehung zwischen Influencern und Marketers ist komplex und erfordert Transparenz sowie klare Kommunikation für erfolgreiche Partnerschaften.
      • Marketers suchen nach Reichweite, Engagement und Authentizität bei der Auswahl von Influencern, um Markenkompatibilität sicherzustellen.
      • Influencer erwarten kreative Freiheit, faire Vergütung und professionelle Unterstützung in einer Zusammenarbeit.
      • Praktische Tipps für eine langfristige Partnerschaft und Einblicke in rechtliche Aspekte helfen beiden Seiten, Herausforderungen zu meistern.

      In this in-depth conversation with Chris Eberl from 1Pitch, we shed light on the often complex and ever-changing relationship between influencers and marketers.
      We discuss in detail the different expectations of both sides and how to reconcile them to create successful and long-term partnerships.
      You’ll learn in detail what marketers look for when selecting influencers, from reach and engagement rates to brand compatibility and authenticity.
      We’ll talk about what influencers can expect from a good collaboration, including creative freedom, fair compensation and professional support.
      A particular focus is on the importance of transparency and clear communication in the collaboration.
      We will shed light on different remuneration models and discuss how to make fair and motivating agreements.
      You will also gain insights into the legal aspects of collaboration, from drafting contracts to liability issues.
      We will talk about the challenges posed by the rapid development of social media and changing platform guidelines.
      Finally, we give practical tips for a successful long-term partnership that benefits both influencers and marketers.
      This video is a must-watch for influencers, marketers and agencies working in the dynamic field of influencer marketing and looking to take their collaboration to the next level.

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