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Legal pitfalls for influencers: identifiability and injunctive relief

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Key Facts
  • Rechtliche Herausforderungen für Influencer: Identifizierbarkeit ohne Name kann rechtliche Risiken bergen.
  • Praktische Tipps zur Vermeidung von Rechtsfallstricken sind entscheidend für Influencer in sozialen Medien.

In this video, lawyer Marian Härtel explains the current legal challenges for influencers in social media, based on a groundbreaking decision by the Higher Regional Court of Dresden.
Content: – Identifiability without naming: When are you considered “recognizable”?
– Legal risks of indirect mentions in livestreams and videos – Injunctive relief: When is there a need for legal protection?
– Importance of existing court settlements for new legal disputes – Practical tips for influencers to avoid legal pitfalls Learn why legal consequences can arise even without direct mention of names and how you can protect yourself as an influencer.
The video offers valuable insights into current case law and practical recommendations for content creators.
Whether you are an established influencer or just starting out in the world of social media, this video will help you minimize legal risks and put your online presence on a solid legal footing.


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