A media intermediary is a service that aggregates, selects and presents content on the internet in a way that is generally accessible to users without combining this content into an overall offering. This term was introduced in Germany with the Interstate Media Treaty (MStV) and aims to regulate the role of platforms such as search engines, social networks and other content aggregators in the digital media ecosystem.

Legal basis

The legal basis for media intermediaries in Germany is: 1. the Interstate Media Treaty (MStV), in particular Sections 91-96 2. state media laws that implement the MStV 3. relevant EU regulations such as the Digital Services Act (DSA) and the Digital Markets Act (DMA)

Definition and delimitation

According to Section 2 para. 2 no. 16 MStV, a media intermediary is “any telemedium that also aggregates, selects and presents journalistic and editorial content from third parties in a generally accessible manner without combining it into an overall offering.” Examples of media intermediaries:
1. search engines (e.g. Google, Bing)
2. social networks (e.g. Facebook, Twitter)
3. video sharing platforms (e.g. YouTube)
4. news aggregators (e.g. Google News)

Core elements of regulation

The MStV stipulates the following main obligations for media intermediaries: 1. Transparency: Disclosure of the criteria that determine access to content and its presentation (Section 93 MStV)
2. Non-discrimination: Prohibition of systematic discrimination against journalistic-editorial content (Section 94 MStV)
3. Labelling obligation: Social bots must be labelled as such (Section 18 (3) MStV)
4. Reporting obligation: Regular reporting on the functioning of the algorithms used (Section 95 MStV)

Significance and effects

The regulation of media intermediaries has far-reaching effects: 1. Diversity of opinion: The aim is to protect and promote the diversity of opinions in the digital space.
2. Algorithm transparency: Users should better understand how content is selected and presented.
3. Promoting competition: The ban on discrimination is intended to enable fairer competition between different media offerings.
4. Combating disinformation: The regulations are intended to help curb the spread of misinformation.

Challenges and criticism

The regulation of media intermediaries faces various challenges: 1. Technical complexity: The disclosure of algorithms can be technically and economically challenging.
2. International dimension: Many media intermediaries operate globally, which makes it difficult to enforce national regulations.
3. Innovation inhibition: Critics argue that overly strict regulations could hinder innovation.
4. Demarcation problems: The precise definition and delimitation of media intermediaries can be difficult in practice.

Significance for the German market

The regulation of media intermediaries is particularly relevant for the German market: 1. Media pluralism: Germany traditionally attaches great importance to media diversity and pluralism.
2. Data protection: The regulations supplement the already strict German data protection provisions.
3. Digital sovereignty: Regulation is seen as a step towards strengthening the digital sovereignty of Germany and Europe.
4. Market opportunities: New opportunities could arise for German companies if large international platforms are more strictly regulated.

Future prospects

The regulation of media intermediaries is a dynamic field: 1. European harmonization: With the Digital Services Act and the Digital Markets Act, the EU is striving for more uniform regulation.
2. Technological development: New technologies such as AI will continue to influence the debate on the regulation of media intermediaries.
3. Global standard setting: The German and European approaches could serve as a model for global standards.

Conclusion

The regulation of media intermediaries through the Interstate Media Treaty represents an important step towards tackling the challenges of the digital media landscape. It aims to promote transparency, fairness and diversity in digital information dissemination. At the same time, it presents companies with new challenges and raises complex questions about the balance between regulation and innovation. The further development and implementation of these regulations will significantly shape the future of the digital media landscape in Germany and beyond.