My name is Marian Härtel – I am a lawyer and experienced management consultant with special expertise in IT law, media law, competition law and contract law. I have been supporting digital companies for over 25 years, agencies, influencers as well as private and institutional investors in the implementation of innovative business models – and provide them with comprehensive support on complex legal issues.
To this day, my own entrepreneurial experience is fundamental to my consulting philosophy: I combine legal precision with an understanding of business management and can therefore always analyze legal challenges from a strategic perspective. You can find insights into my personal background at About me.
Private AI use in the company
Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...
App purchases, in-app purchases and sales tax
Digital products are rarely sold "directly" from the developer to the end customer. In app ecosystems, there is almost always...
What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR
Order processing is part of everyday life: cloud hosting, newsletter distribution, support desk, payment gateway, AI labeling, CRM operation. At...
Contract for work vs. service contract in software, AI and games projects
Anyone who develops software, trains AI models or manages a games project with milestones and publisher acceptances needs a clean...
My focus is on the legal support of future-oriented industries – from games, esports and digital media to platform models, blockchain applications and artificial intelligence. Thanks to my many years of industry experience and affinity for technology, I not only understand the economic requirements, but also the technical foundations of these business models. This enables me to provide my clients with solution-oriented and far-sighted support in all legal and structural matters – even where law, technology and regulation overlap. Find out more under My path to becoming a technology nerd. Company, agencies, influencers as well as private and institutional investors in the implementation of innovative business models – and provide them with comprehensive support on complex legal issues.
To this day, my own entrepreneurial experience is fundamental to my consulting philosophy: I combine legal precision with an understanding of business management and can therefore always analyze legal challenges from a strategic perspective. You can find insights into my personal background at About me.
Current podcasts
Looking to the future: How technology is changing the law
In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...
What will 2025 bring for start-ups in legal terms? Opportunities? Risks?
In this exciting episode of the itmedialaw podcast, we take a deep dive into the legal developments that will shape...
Copyright in the digital age
This insightful 20-minute podcast episode by and with me explores the complex topic of copyright in the digital age. The...
Smart contracts and blockchain
In this captivating podcast episode, I take a deep dive into the world of blockchain technology and smart contracts. The...
More news
Private AI use in the company
Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...
App purchases, in-app purchases and sales tax
Digital products are rarely sold "directly" from the developer to the end customer. In app ecosystems, there is almost always...
What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR
Order processing is part of everyday life: cloud hosting, newsletter distribution, support desk, payment gateway, AI labeling, CRM operation. At...
Contract for work vs. service contract in software, AI and games projects
Anyone who develops software, trains AI models or manages a games project with milestones and publisher acceptances needs a clean...
























