Vertragliche Rahmenbedingungen und Modelle für Live-Service-Games (Games as a Service)
Influencer-Agentur-Verträge und § 627 BGB: Kündigung im Vertrauensverhältnis wirksam ausschließen
Rechtliche Risiken bei langen Entwicklungszeiten und Abbruch crowdfinanzierter Spiele
Verträge mit Voice Actors, Streamern und Testspielern – Rechtliche Leitplanken im Gamesrecht
Koalitionsvertrag 2025: Wirtschaftsrechtliche Änderungen für Unternehmen, Selbstständige und Investoren
Game Jams und offene Kollaborationen: Wem gehört der Prototyp?
Mitarbeitendenbeteiligung in Frühphasen-Startups: Work for Equity rechtlich betrachtet
Moderne Vertragsgestaltung 2025 im Influencer- und Agenturgeschäft
Virtuelle Mitarbeitende, KI-Influencer und synthetischer Content – Rechtliche Einordnung und internationale Perspektiven
Pay-to-Win oder Pay-to-Lose? Monetarisierung im Gaming zwischen Geschäft und Verbrauchertäuschung
Blitzskalierung und aggressive Geschäftsmodelle: Innovation zwischen Fortschritt und Gesetzesumgehung
Die Romantisierung des „Fail Fast“-Prinzips in Startups – Wann wird Scheitern zur Täuschung gegenüber Stakeholdern?
Automatisierte Preisgestaltung und Dynamic Pricing im E‑Commerce
Growth Hacking und virales Marketing – Juristische Anforderungen
Haftung beim Einsatz von VibeCoding und No-Code-Plattformen – Auswirkungen auf die Legal Due Diligence
Alternative Finanzierungsmodelle in Deutschland und andere Länder – Zulässigkeit und Gestaltung
Rechtliche Gestaltung und unternehmerische Strukturierung von Influencer-Startups und Personal Brands
Investoren aufnehmen im Startup: Timing, Risiken und Rechtsrahmen
Ehrlichkeit im Startup-Marketing: Rechtliche Anforderungen und ethische Grenzen zwischen Transparenz und Werbung

Video series – about me

In this video series, you will get a personal insight into my work and personality as lawyer Marian Härtel. Each video offers an authentic and honest presentation of my expertise in IT law, my experience in gaming, e-sports and blockchain as well as my passion for innovative technologies.

In just 1-3 minutes per video, you will learn how I combine my legal expertise with entrepreneurial thinking to support businesses and creatives in the digital world. From my international client base to my role as a business consultant, discover what sets me apart and how I can help you achieve your goals in the digital world.

These videos are created by myself, without the use of AI, and offer you an unbiased view of how I work and my commitment to your legal and strategic challenges.

My transparent billing
In this video, I talk a bit about transparent billing and how I communicate what it costs to work with me. A little tip: always be fair and ...
What I can do really well
In this promotional video, I present my core competencies as a specialized lawyer for IT, media and corporate law. With over two decades of ...
Who do I work with? What are my typical clients?
This video explains who my typical clients are, what kind of clients I work with and who I am particularly good at advising because that is my ...
What has changed in my market?
This video about me is about how my work as a lawyer has changed in recent years and how my clients and the way I work has adapted.
Lawyer for founders - the right partner
The video explains what my focus as a lawyer is and why, as a founder or operator of an innovative company, you will find the right partner in me ...
My most important principles
In this video, I introduce myself as a lawyer and share my key principles in advising clients on IT, media and corporate law. With 25 years of ...
Fascination between law and technology
In this short clip, I talk about my fascination between law and technology, which also explains why I am the perfect partner as a lawyer and ...
What do I love about my job?
In this personal video, I share my passion for my profession as a lawyer in IT, media and corporate law. I tell you what motivates and inspires ...
How much does a consultation with Marian Härtel cost?
One question that I always have to answer, of course, is how expensive it actually is for a start-up to receive expert advice from me or to have ...
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