Contracts between influencers and their agencies or between managers and artists are often based on a close relationship of trust. ...

Crowdfunding has established itself as a financing model in the games industry. Developers collect money from supporters to pre-finance the ...

The development and marketing of modern video games is hardly conceivable without cooperation with external partners. Whether voice actors, streamers ...

The 2025 coalition agreement of the (presumably) new federal government under the leadership of the CDU/CSU and SPD contains extensive ...

Game jams are short-term development competitions in which creative minds work together to create game prototypes in just a few ...

In the early phase of a start-up, there is often a lack of liquidity to pay salaries in line with ...

Influencer marketing and agency collaborations have gained enormously in importance in recent years. With new technologies, global networking and changing ...

The rapid development of artificial intelligence (AI) and virtual technologies means that virtual employees and AI influencers are increasingly becoming ...

The computer games industry has experienced unprecedented economic growth in recent years. In Germany alone, over 5.5 billion euros were ...

Digitalization has given rise to a new generation of business models that are growing at a rapid pace and revolutionizing ...

"Fail fast, fail often" - hardly any other motto characterizes the start-up culture as much as the idea of trying ...

In the digital economy, automated pricing and dynamic pricing strategies are now part of everyday life. Whether for online shopping, ...

Growth hacking and viral marketing promise start-ups rapid growth and a wide reach with a low budget. In the digital ...

VibeCoding describes a current trend in which software is no longer programmed manually, but is developed almost exclusively using AI ...

Companies, founders and start-ups are increasingly looking for innovative financing methods beyond traditional bank loans or venture capital. Alternative financing ...

Introduction: Business model of influencer start-ups Influencer start-ups have established themselves as an independent business model in recent years. An ...

Sooner or later, almost every growth-oriented company comes to the point where substantial external financing is required - be it ...

Start-ups are often faced with the tension between presenting themselves attractively and communicating honestly and in compliance with the law. ...

Innovative start-ups sometimes operate in legal gray areas - areas in which the business model is not clearly prohibited by ...

Introduction As a startup founder, the question often arises as to what level of trust you can or should place ...