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Home Law on the Internet

BGH: Google rating only permissible if actually customer

21. March 2023
in Law on the Internet, Online retail
Reading Time: 2 mins read
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Key Facts
  • Legal disputes surrounding Google reviews and other platforms are common.
  • The BGH ruled on reviews from non-customers on Google.
  • Reviewers can raise the lack of guest contact as a complaint to review portals.
  • A justification for the lack of guest contact is generally not required.
  • Contradictory information on the actual use of the service must be checked.
  • Identity of the assessor can influence the obligation to give reasons.
  • Abuse of rights limit applies to ratings and their review.

Time and again, there are legal disputes surrounding Google reviews or those on Yelp, Trusted Shops or on travel portals, etc. In the meantime, however, a large number of decisions have resulted and the claims against the providers of rating portals, but also against the raters themselves, are often very clear.

By the way, at the end of last year the Federal Court of Justice (BGH) ruled on one of the few remaining open questions, namely whether it is permissible to rate someone on Google if you were not actually a customer of the customer – or whether the company then has a claim against Google for the removal of such a rating.

In this regard, the highest German civil court ruled that in the case of a rating portal (here: hotel rating portal), the complaint of the rated party that a rating was not based on any guest contact was sufficient. In principle, this is sufficient to trigger the review obligations of the rating portal. The rated party is generally not obligated to provide further explanations to the rating portal, in particular a more detailed explanation of its claim of a lack of guest contact. This applies not only in the case that the evaluation does not contain any actual information describing the concrete use of the service and therefore a further justification is not possible for the rated party, but also if there is information that speaks for a guest contact. The latter statement is a clarification of the Senate ruling of March 1, 2016 – VI ZR 34/15. This is because the rated party is regularly unable to verify this information and thus cannot reliably determine the alleged guest contact.

A more detailed substantiation of the assertion of the lack of guest contact is only required if the identity of the rater is readily apparent to the rated party from the rating. In addition, the limit of abuse of rights applies.

Tags: BghEntscheidungen

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  • Informationen
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      • Focus on start-ups
      • Investment advice
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      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
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    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
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    • DLT and Blockchain consulting
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