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Rechtsanwalt Marian Härtel - ITMediaLaw

“Black Friday” as a trademark to be deleted?

19. September 2019
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Reading Time: 1 min read
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markenrecht 9d855932

On 26 September 2019, the Federal Patent Court in Munich will hear the deletion of the controversial trade mark ‘Black Friday’ (file number: 30 W (pat) 26/18) and thus investigate whether the term ‘Black Friday’ is a commonly used term which lacks the necessary distinctive character. See also this article.

On 28 March 2018, the German Patent and Trademark Office decided to delete the word mark “Black Friday”. With the decision, the DPMA upheld the legal view that the term ‘Black Friday’ cannot be protected as a trade mark. The DPMA acknowledged that the trade mark should never have been registered, since the term ‘Black Friday’ is perceived only as a reference to discount or offer promotions carried out once in the year at the end of November by, in particular, online shops, and therefore the protection of a trade mark is lacking in distinctive character.

The trademark proprietor appealed against the DPMA decision to the Federal Patent Court, which is why the cancellation has not yet become legal and the trademark has not yet been deleted from the trade mark register. At the hearing on 26 September, the Federal Patent Court will now decide whether or not the cancellation of the Black Friday trade mark decided by the DPMA was rightly issued.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: DiscountPatent

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
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    • Data protection Law
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