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Rechtsanwalt Marian Härtel - ITMediaLaw

Chamber court: “Best price” is misleading

5. September 2019
in Competition law
Reading Time: 2 mins read
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cup 1614530 1280

The Chamber Court in Berlin has ruled that phrases such as “sell at the best price”, “sell at the best price”, “Quickly and at the best price sell your property”, “Best price achieved in 92” and “The best price for your property” are misleading and thus according to Section 5 Abs. 1 sentence 1 and 2 no. 1 UWG are unfair.

In particular, a commercial act is misleading if it contains untrue information or other information capable of deception about the benefits of a service. Those conditions would be met in the case of such statements, since there was an untrue claim of excellence.

The court also delimits allegedly similar statements:

However, the meaning also depends on which reference word a connection is made with. For example, when a feature of a thing that depends on subjective criteria (e.g. “best location”, “best view”, “best wines” is referred to), it is clear that the real superlative cannot be meant. The corresponding assessment of the location of a property, the view from a hotel room or the quality of a wine depends on so many subjective and relative criteria that an objectively best cannot be determined at all. In that that way, there is no statement that can be verified in terms of content. […] If, on the other hand, a measurable size such as the price is referred to, the real superlative is generally meant. This is because there is a verifiable statement here. For example, you can determine whether a particular product can be purchased more cheaply from another seller at a given time.

 

The use of the particular article would also speak for the importance in the sense of the real superlative.

When used without a specific item, a mere indication of a very good quality is closer (“best selection”), while its use (“best selection”) is closer to a unique selling point. After that, for example, an advertisement with a sale at “best prices” would only be an indication of particularly high prices. On the other hand, advertising with the phrases “The best price for your property” and “Quickly and at the best price to sell your property” is a top-notch claim.

 

The creation of one’s own advertising or design of one’s own website can therefore be quite linguistically defizil.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
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