Comprehensive legal support for influencers and streamers
As a lawyer with many years of experience in influencer marketing, social media and streaming, I provide comprehensive support to influencers and marketing agencies on all legal issues. I work closely with my clients to fully understand their business models and develop customized strategies to maximize their reach and influence.
One focus of my work is the drafting and review of contracts. I attach particular importance to ensuring that influencers are treated fairly and that their content is protected and marketed in the best possible way. I also provide support with sponsorship and advertising contracts to ensure fair conditions and maximum security for my clients. I am always up to date with the latest legal developments and use modern technologies and tools to ensure efficient and practical collaboration.
From gaming entrepreneur to influencer marketing specialist
My in-depth expertise in the influencer sector is based on my own experience as an entrepreneur in the gaming industry. As a co-founder of one of the leading agencies for computer games, I was able to gain extensive practical insights that I now use specifically for my clients.
Thanks to this insider knowledge, I support influencers and streamers specifically in optimizing their marketing strategies. I know the ins and outs of various social media platforms and provide specific recommendations for content creation and distribution. When negotiating collaborations with brands and sponsors, I also ensure that my clients are optimally protected and do not have to accept any unfavorable contractual conditions. My extensive network enables me to provide valuable contacts and recognize future trends at an early stage.
Holistic management consultancy for influencers
My advice goes far beyond pure legal issues: I support influencers in transforming their passion into a successful and sustainable business model. Together, we develop a clear brand identity and a convincing online presence. I also advise on topics such as taxes, accounting and corporate structure in order to secure the business foundation.
I help my clients to develop new sources of income, for example through their own products or services, and support them in long-term career planning and crisis management. I assist with contract negotiations with platforms, networks and sponsors as well as with questions regarding advertising labeling and data protection. I also provide support in the planning and implementation of live events and merchandising concepts as well as in setting up and managing a professional team.
Navigating safely through the agency landscape
Another important aspect of my work is helping influencers to distinguish between reputable and competent partners and questionable offers. Thanks to my many years of experience in the industry, I recognize potential pitfalls in contracts at an early stage and advise on the selection of suitable agencies and managers.
I thoroughly review offers and support my clients in negotiating transparent and fair contractual terms, for example on topics such as exclusivity, commissions or notice periods. I also regularly review existing agency relationships for their effectiveness and help to find the right balance between personal responsibility and external support. My aim is to promote long-term and trusting partnerships and to accompany influencers on their path to sustainable success.