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Rechtsanwalt Marian Härtel - ITMediaLaw

ECJ: Framing of content can be copyright infringement!

7. November 2022
in Copyright
Reading Time: 2 mins read
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Key Facts
  • The ECJ changes its legal opinion on framing technology in relation to copyrights.
  • The embedding of works without the permission of the copyright holder is a communication to the public.
  • The Prussian Cultural Heritage Foundation only links to and stores preview images of digitized content.
  • VG Bild-Kunst demands license agreements with measures against framing, the foundation sued.
  • The framing technique is a public reproduction as long as the original elements remain visible.
  • Copyright holders must take effective technical measures to prevent framing.
  • Restrictions in general terms and conditions are not sufficient for framing to be considered illegal under copyright law.

The ECJ is doing a roll backwards in its legal interpretation when it comes to framing. For more on the topic and the role of the BGH, see this post.

If the copyright owner has taken or caused to be taken restrictive measures against framing, the embedding of a work in a third party website by means of this technique constitutes making that work available to a new audience. The permission of the copyright holder must therefore be available for this public reproduction.

The Prussian Cultural Heritage Foundation links digitized content on its website that is stored in the web portals of the supplying institutions. As a “digital shop window”, the German Digital Library itself only stores preview images.

VG Bild-Kunst made the conclusion of a license agreement on the use of its repertoire of works in the form of thumbnails conditional on the inclusion in the agreement of a provision according to which the foundation undertakes to implement effective technical measures against the framing by third parties of the thumbnails of these works displayed on the portal of the German Digital Library when using the works. Since the Foundation did not consider such a contractual condition to be appropriate on copyright grounds, it brought an action before the German courts to establish an obligation on the part of VG Bild-Kunst to grant the license in question without making it conditional on measures being taken to prevent framing.

At the request of the German Federal Court of Justice, the ECJ first ruled that the change in the size of the works on the occasion of a framing is irrelevant for the assessment of whether a communication to the public exists, as long as the original elements of these works are recognizable.

The ECJ then states that the framing technique constitutes an act of communication to the public, as it makes the displayed object accessible to all potential users of a website. Moreover, it points out that, since the framing technique uses the same technical process as that already used for the communication to the public of the protected work, that communication does not satisfy the requirement of a new public and does not therefore constitute a communication “to the public” within the meaning of Directive 2001/29. However, this would only apply if access to the works in question on the original website was not subject to any restrictions. In such a case, the rightholder has permitted the reproduction of his works to all Internet users from the very beginning.

If, on the other hand, the rightholder has taken or caused to be taken restrictive measures in connection with the publication of his works from the outset, then he has not consented to the free communication of his works to the public by third parties. Rather, he wanted to limit the public having access to his works to users of a particular website. Public reproduction in frames would then require the permission of the relevant rights holders.

Even though this is logical, the aspect has long been controversial.

However, the ECJ clarifies that the copyright holder cannot limit its consent to framing by means other than effective technological measures. Indeed, without such measures, it might be difficult to verify whether the rightholder intended to oppose the framing of his works. The restriction in the general terms and conditions of a provider or in similar legal texts is therefore not sufficient to make framing illegal under copyright law.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AGBBghCopyright infringementdigitalFederal courtinternetLawsuitLizenzPortalUrheberrecht

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
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