• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Establish a professional esports team? A few hints

23. September 2019
in Esport Business
Reading Time: 4 mins read
0 0
A A
0
Businessplan, GeschŠftsidee, GeschŠftsplan, FirmengrŸndung, ExistenzgrŸndung, UnternehmensgrŸndung, ExistenzgrŸnder, SelbststŠndigkeit, selbstŠndig, Freiberuflich, Freiberufler, Unternehmer, Unternehmen, Geld, Finanzbedarf, Finanzierung, Finanzen, Marktanalyse, Finanzplan, Karriere, Business, GrŸndung, Machbarkeit, Investoren, Investor, Konzept, Planung, Zielgruppe, Arbeitsamt, Arbeitsagentur, GrŸndungszuschuss, Arge, Chancen, Risiken, Wirtschaftlichkeit, Geldgeber, Bank, Banken, Darlehen, Kredit, Eigenkapitalgeber, GeschŠftspartner, Erfolg, Umsatz, Rendite, effizient, effizienz, prŸfen, PrŸfung

Businessplan, GeschŠftsidee, GeschŠftsplan, FirmengrŸndung, ExistenzgrŸndung, UnternehmensgrŸndung, ExistenzgrŸnder, SelbststŠndigkeit, selbstŠndig, Freiberuflich, Freiberufler, Unternehmer, Unternehmen, Geld, Finanzbedarf, Finanzierung, Finanzen, Marktanalyse, Finanzplan, Karriere, Business, GrŸndung, Machbarkeit, Investoren, Investor, Konzept, Planung, Zielgruppe, Arbeitsamt, Arbeitsagentur, GrŸndungszuschuss, Arge, Chancen, Risiken, Wirtschaftlichkeit, Geldgeber, Bank, Banken, Darlehen, Kredit, Eigenkapitalgeber, GeschŠftspartner, Erfolg, Umsatz, Rendite, effizient, effizienz, prŸfen, PrŸfung

What is it all about?

Content Hide
1. What is it all about?
2. Capital is important
3. The strategic planning
4. Social media reach is the most important currency
5. How important is “sporting” success?
6. Professional contracts are important
7. Would you like to ask any further questions directly to me
7.1. Author: Marian Härtel

Both as a lawyer and as a management consultant, I have coached some esports teams and helped start-ups to take the first steps. The potential is huge at the moment, but there are of course enough risks. Just because I think it’s more and more true that professional esport teams don’t let themselves be bootstrapped anymore, I want to reveal a few hints that are disregarded again and again.

But beware. My comments relate to professional teams with which the founders explicitly want to make money and with which full-time jobs are available in the long term. If you build a team as a hobby, my remarks are hardly to be applied. However, the explanations in this article should be observed. My remarks also do not concern traditional associations (e.V.), whether non-profit or not.

Capital is important

First of all, it should be noted that nowadays a company in esport can only be built up with sufficient capital. This can, of course, be our own money, and we are not just talking about a few thousand euros. However, you should actually look for a regular investor (a few tips about this in this article). It is important to note that a sponsor is usually not an investor (as also mentioned in this article ). An investor secures the financial basis for the establishment of a company, salaries, player compensation, enables the creation of ordinary contracts and much more. Only with an investor will you be able to bring continuity to an esports company. Something that most teams lack.

The strategic planning

If you have acquired or convinced an investor, you have to work out a strategy for how to make money with this at the latest now. Even if it seems uncool, 100 percent of investors want to have a multiple of the money invested back for the foreseeable future; either by repayment of a loan, by selling shares or by combining these two points. It is clear to the founders at least that most investors expect 10 times the investment amount or more, so that a company as an investment object is interesting at all. The main source of income is the sale of advertising and the focus on this aspect must be correspondingly large. The main sources of income are currently revenue from streaming activities of players and the organization, revenue from brand marketing at events, in streams and on the homepage or in social media channels and to smaller proportions regular banner advertising. From a certain size, very relevant revenue can also be generated from sales activities. Irrelevant, since completely unpredictable, are revenue from tournament wins. These revenues have nothing to look for in a serious and balanced business plan.

Social media reach is the most important currency

Due to the sources of income mentioned under the 2nd point, there is only one important currency for team success in esport: social media reach. Although most organizations don’t want to hear this, a well-functioning esport team is basically comparable to a marketing agency. Things like tournament successes can usually only be means to an end to achieve the desired reach on social media. This is a circumstance that is very difficult for many founders in esport to understand. Especially people for which esport is a certain passion. Founders and leaders of successful esports organizations should be the first to learn that a professional organization can only be successful if management understands that the organization is a job or a business. This does not mean that there must be no people with a passion for esport in a professional esports organisation. Especially the managers of individual teams or esport titles need to know the scene very well. As a rule, however, these have only very limited work to do with the operational and financial management of the organisation.

How important is “sporting” success?

At the beginning of the establishment of a professional esports organization, far too much focus is usually placed on the “sporting” success. However, this is only necessary to a very limited extent, because financial advantages from “sporting” success are very difficult to calculate, if at all. Much more relevant is the above-mentioned social media reach, which results from a combination of “sporty” success, cooperation with successful streamers, good community work and clever social media marketing for successful teams. If you use the experience of professionals and numerous tricks, you can only be successful in a limited way as an organization in the first time, but in the end you earn more money than those who win a tournament, but things like participation in the tournament, Social media or sponsors do not manage to monetize. There are plenty of examples of this, both in esports and, above all, in traditional sports.

Professional contracts are important

Of course, as a lawyer, execution is also logical, belong to a professional appearance, also professional contracts and legal structures, such as corporations. Cleverly designed, good contracts are not only an annoying necessity for a variety of reasons, but also the foundation for their own entrepreneurial success.

Would you like to ask any further questions directly to me

Of course, my remarks are very brief. At the end of the day, I want to make money from my experience as an entrepreneur and by mentoring teams myself. However, numerous discussions during the course of this year have shown that the information presented above is, in principle, a formula for success for esports organisations and is the basis for the fact that only a few years old start-ups in esport are financially and are now – also playful, much more successful than teams/organizations that already exist for 10 or more years. Germany in particular, however, still has a lot of catching up to do, especially in the awareness of being an entrepreneur. However, those who manage to apply established concepts and ways of thinking from other business sectors to esports can currently exploit huge growth potentials. This applies to classic investors who have understood that esport is more than just a youth movement and founders who really want to be successful as entrepreneurs in esport.

I will be happy to answer any further questions.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BusinessCorporationEsportEventsFireInformationInvestmentInvestorManagementmarketingSponsorTestVerträge

Weitere spannende Blogposts

What are Security Tokens and what are Utility Tokens?

What are Security Tokens and what are Utility Tokens?
21. December 2022

Introduction: what are tokens and what are they used for? Tokens are a digital type of currency used to conduct...

Read moreDetails

Artificial Intelligence in Software and Game Development: Opportunities, Risks and Legal Challenges

Artificial Intelligence in Software and Game Development: Opportunities, Risks and Legal Challenges
12. May 2023

AI in software and game development: potential and pitfalls The use of artificial intelligence (AI) in software and game development...

Read moreDetails

Munich District Court rejects media privilege at Jameda

Munich District Court rejects media privilege at Jameda
9. December 2019

The medical platform Jameda is currently under a lot of legal fire, but therefore provides legally valuable information for platform...

Read moreDetails

Why legal compliance will help your business succeed: A Competitive Advantage You Shouldn’t Ignore

Why legal compliance will help your business succeed: A Competitive Advantage You Shouldn’t Ignore
30. March 2023

Introduction Legal compliance is a critical factor that can set your company apart from the competition. At a time when...

Read moreDetails

GDPR compliance for the self-employed

GDPR compliance for the self-employed
10. October 2024

Since it came into force in May 2018, the General Data Protection Regulation (GDPR) has placed considerable demands on companies...

Read moreDetails

Conditions of price indications in the fine print prohibited

Online shops: Attention to advertising with EIA
27. May 2019

A car dealer may not advertise a car at a price that is dependent on the buyer paying for his...

Read moreDetails

BGH: Willingness to arbitrate does not trigger duty to notify

No more free tissues at the pharmacy?
7. November 2022

The question of how and in what way the EU's dispute resolution platform must be referred to is actually a...

Read moreDetails

Generative AI in contractual practice: transparency and legal aspects with a focus on exploitation rights clauses

Generative AI in contractual practice: transparency and legal aspects with a focus on exploitation rights clauses
17. January 2024

Introduction to the world of generative AI The rapid development of generative AI technologies has far-reaching implications for the creation...

Read moreDetails

Online shops: Attention to advertising with EIA

Online shops: Attention to advertising with EIA
17. December 2018

For years I have worked with H&H Games Consulting GmbH, or now Esports Consulting GmbH, also in the field of...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?
Copyright

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025

Während ich an meinem eigenen WordPress-Plugin code, taucht immer wieder eine Frage auf: Gehört mir diese Software wirklich? Im Alltagsverständnis...

Read moreDetails
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025

Podcastfolge

Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

25. September 2024

In dieser fesselnden Episode meines IT-Medialaw Podcasts teile ich, Marian Härtel, meine persönliche Reise als leidenschaftlicher IT-Rechtsanwalt. Ich erzähle von...

Read moreDetails
Rechtliche Grundlagen und Praxis von Open Source in der Softwareentwicklung

Rechtliche Grundlagen und Praxis von Open Source in der Softwareentwicklung

19. April 2025
Der IT Media Law Podcast. Folge Nr. 1: Worum geht es hier eigentlich?

Der IT Media Law Podcast. Folge Nr. 1: Worum geht es hier eigentlich?

26. August 2024
Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

2. October 2024
eda7ba83 c559 4e68 8441 41159a0751f3

Blitzskalierung und rechtliche Herausforderungen: Der Balanceakt für Startups

20. April 2025

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung