• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Can Esport Teams be booted?

21. January 2019
in Esport and politics, Esport Business, Law and Esport, Law on the Internet
Reading Time: 4 mins read
0 0
A A
0
business 1137397 1280

Based on a Twitter discussion, I would like to publish a few articles about building and managing esport teams in the next few days. I am consulting with some teams and based on my 20 years of experience as a consultant and my own entrepreneur, I trust myself to claim that in the current time you can’t boot a team of esports. If you don’t know, Bootstrapping is a way of setting up a business that works entirely without external financing. The term is based on the Baron-Münchhausen story, in which he pulls himself out of a swamp by his hair, and he describes a process in which founders forego external help and independently finances to build a company. Accordingly, my statement is of course only valid if I have really commercial intentions with an esport team.

Of course, my post does not rule out the possibility that someone can run an esports team for fun or because they have a passion. You might also find a small sponsor who supports you with 100-200 euros a month. Apart from the legal assessment, however, I do not mention this as a commercial esports team from which 10+ people could make a living in the future.

My article is therefore explicitly about a team (or a company that manages/operates teams) that seriously wants to make money with esport, in at least 5 digits per month. This is currently possible, but you have to observe some rules of the game.

My opinion on this may sound harsh, but it is the result of many years of entrepreneurial experience, careful observation of the scene from an entrepreneurial point of view and a greater number of conversations.

The rebuilding/establishment of a long-term successful esport team is not possible without sensible investors. And it is important that word investors do not confuse with sponsors.

Investors are needed to give the company that the team/teams operates an initial financial cushion in order to

  • Salaries to pay
  • Employ paid people in marketing, sales and management
  • office and expenses.
  • Optimally provide a training room for teams
  • expenses for lawyers, tax advisors and other persons.
  • to finance travel expenses.

These investors typically get a share in the company and thus in the future profit, are even involved in business in an advisory capacity as part of a business angel activity or benefit from a profit transfer agreement. In order to convince investors, one has to create a business plan, which has to convince in text and figures. The business components are much more important than details of the teams, games or other circumstances. Typically, Business Angel and other investors invest in teams and concrete ideas and ideas. These points, and thus, for example, professionalism, must be particularly convincing.

All these things are usually not to be done from own capital or low income. Without these things, however, players and other employees cannot be tied up in the long term to prevent their change and provide continuity to sponsors.

Investors must therefore be distinguished from sponsors. Sponsors, unlike often investors, are interested in the actual day-to-day business, as they draw a direct use from the sponsorship activity, namely, generally want to get an advertising effect. In order to acquire long-term potent sponsors, in addition to professionalism, consistency is particularly relevant. Consistency is a mixture of growth and confidence in equal quality, for example in social media channels or through tournament wins. And here we come to the heart of what I say. While professionalism is a matter of hiring management and commitment, and thus in principle, to which bootsare is accessible, consistency can usually only be achieved through salary payments and other financially burdensome obligations. A team that changes its setup 2-3 times a year, which is difficult to contract and which cannot train professionally and consistently, will usually not be able to provide consistency. Without consistency, hardly any sponsor will provide a new team with significant funds to fund the organization, which will also make it possible to generate profits. At the very least, a sponsor will not commit to relevant cash payments in the long term, which in turn will allow the team planning certainty and growth. At best, the build-up is miserablely long and either the great hype is over in a few years or at some point the competitive situation, especially internationally, is so great that greater relevance is hardly possible any more.

However, sponsors are important to make the company/team profitable, thus making it independent of the investor funds and finally repaying the invested money to the investors, interest-bearing. To find reliable sponsors, you need to have a reasonable concept, a compelling media deck and, of course, reach in social media channels or attention to tournaments and the like.

However, as you can see in my shortened presentation, sponsors and investors are different things, but they are related.

An investor-funded esports company, with a professional management team, as larger sponsors can also offer themselves as partners, is perfectly conceivable financially. I produced corresponding figures for clients last year. However, this requires well-designed business plans, professional planning of revenues, a clean and professional implementation of the business and legal structures and, of course, a good knowledge of the esports scene. I can help clients with all these points if they are willing to work success.

In the next few days, I will devote myself in more detail to individual points and, of course, I will be happy to answer any questions. If I am interested in working together, I am always available via my communication channels.

 

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AdvertisingBusinessContractEsportEsportsFinancingInterestInvestorKILawLigaManagementmarketingPaymentSicherheitSponsorTwitter

Weitere spannende Blogposts

Federal Government, Criminal Law and the Attempt at Cybergrooming!

Federal Government, Criminal Law and the Attempt at Cybergrooming!
15. October 2019

Cybergrooming is the targeted response of children on the Internet with the aim of initiating sexual contacts. Cybergrooming is a...

Read moreDetails

Bots in Telegram, Twitch or Discord: responsibility and legal issues

Bots in Telegram, Twitch or Discord: responsibility and legal issues
8. September 2023

Introduction Bots are as ubiquitous in today's world as smartphones and social media. They take on different roles and are...

Read moreDetails

Invoice for fake order? BGH says: Is anti-competitive

Online shops: Attention to advertising with EIA
23. September 2019

The Federal Court of Justice has passed a judgment that could well have the potential to cause headaches for many...

Read moreDetails

Cookie banner “On continued use….” illegal

ECJ: Cookies require explicit consent of users
7. November 2022

Many consumers might be annoyed by the cookie banners on any websites. As a consumer, I can well understand this...

Read moreDetails

Hanover Tax Court on tax deductibility of clothing for fashion influencers!

17. May 2024

Do you know this? You look in your closet, see your work clothes and think: "Wouldn't it be great if...

Read moreDetails

Simulated gambling does not lead to the indexing of a game

Simulated gambling does not lead to the indexing of a game
7. November 2022

The games "Coin Master," "Coin Trip" and "Coin Kingdom" are not harmful to minors within the meaning of the German...

Read moreDetails

Bundestag deals with abuse of warnings

22. October 2019

The German government's draft law to strengthen fair competition(see my article here) will be discussed by the Committee on Legal...

Read moreDetails

What about liability with a Discord server?

What about liability with a Discord server?
26. December 2022

For many people, Discord is an indispensable tool for communicating and sharing content online. But who is responsible for the...

Read moreDetails

Why work with a lawyer as a streamer?

youtube 3503481 960 720
30. January 2020

From last year's experience, I would like to accumulate in this article ten tips that YouTubers and streamers on the...

Read moreDetails
Urheberrechtsverletzung

Urheberrechtsverletzung

23. May 2025

Wichtigste Punkte Eine Urheberrechtsverletzung liegt vor, wenn jemand ein urheberrechtlich geschütztes Werk ohne Zustimmung des Rechteinhabers nutzt – z. B. kopiert,...

Read moreDetails
Decentralized Autonomous Organizations (DAOs)

Decentralized Autonomous Organizations (DAOs)

30. June 2023
AGB sind nicht allein wegen der Länge unwirksam!

AGB

23. June 2023
No-Solicitation Clause

No-Solicitation Clause

15. October 2024
legal framework for crowd sensing projects data protection and remuneration models for participatory sensor networks

External body

10. November 2024

Podcast Folgen

052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024

In this exciting episode of our podcast, we take a deep dive into the world of innovative business models. Our...

c9c5d7fd380061a8018074c2ca5a81bf

Startups and innovation in Germany – challenges and opportunities

26. September 2024

This insightful podcast episode takes an in-depth look at the startup and innovation landscape in Germany and Europe. The discussion...

75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...

43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024

This episode of the ITmedialaw.com podcast is all about the importance of legal advice for startups. Host Marian Härtel talks...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung