• Areas of expertise
  • |
  • About me
  • |
  • Principles as a lawyer
  • Tel: 03322 5078053
  • |
  • info@itmedialaw.com
ITMediaLaw - Rechtsanwalt Marian Härtel
  • en English
  • de Deutsch
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
Kurzberatung
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
ITMediaLaw - Rechtsanwalt Marian Härtel
Home Competition law

Federal Court of Justice – The “Glück” vs. “LieBee” case

17. May 2024
in Competition law
Reading Time: 2 mins read
0 0
A A
0
bghurteil
Key Facts
  • The caseGlückvs.LieBeeillustrates the challenges in competition law based on product design.
  • The plaintiff considered the &strong;LieBee&strong;-presentation to be an unfair imitation of its &strong;Glück&strong;-jam products.
  • Court found a high degree of competitive originality based on the shape and design of &strong;Glück&strong;, but no deception of origin.
  • Different brand names &strong;Glück&strong; and &strong;LieBee&strong; prevented a risk of confusion for consumers.
  • The case emphasizes the importance of the overall perception of a product and the context of the presentation.
  • Protection of competitive characteristics must not lead to a restriction of legitimate competitiveness.
  • Small details in competition law can be crucial; companies should be careful and creative with designs.

Introduction

Content Hide
1. Introduction
2. Background of the case
3. Decision of the court
3.1. Conclusion

In competition law, there are always interesting cases that show how complex and multi-layered the topic of product design and branding can be. One such case that recently caused a stir concerns the jam brand “Glück” and the honey “LieBee”. This case offers exciting insights into the legal considerations surrounding the issue of competitive originality and imitation. He sheds light on the fine line between inspiration and imitation and raises important questions about originality and the protection of intellectual property. He also illustrates how courts maintain the balance between protecting trademark rights and promoting fair competition.

Background of the case

The plaintiff, manufacturer of the “Glück” jam brand, considered the design of the defendant’s “LieBee” honey jars to be an unfair imitation of its own product design. The plaintiff argued that this led to a deception about the origin of the product and exploited the reputation of its trademark “Glück”. The defendant defended itself by arguing that there was no such deception and that its product design was sufficiently independent. She emphasized that the differences in design and marking were sufficient to ensure a clear distinction for the consumer. In addition, the defendant emphasized that a certain similarity in product design was customary and unavoidable in the food market.

Decision of the court

The court had to assess several aspects in this case: the competitive character of the “Glück” jam jars, the similarity with the “LieBee” honey jars and the question of a possible deception of origin.

Interestingly, the court found that the “Glück” jam jars had a high degree of competitive originality, in particular due to their special jar shape and label design. However, the assumption of a deception of origin was ultimately not confirmed. The court emphasized that despite the similarities in design, the different brand names (“Glück” and “LieBee”) were sufficient to rule out confusion on the part of the consumer. It emphasized the importance of the overall perception of a product by the consumer, whereby not only the design, but also the marking and the context of the product presentation must be taken into account. The court recognized that certain design elements may occur more frequently in food marketing without necessarily constituting unfair imitation. It was also emphasized that the protection of competitive characteristics must not lead to legitimate competitive opportunities being unreasonably restricted. In this context, the importance of a careful balance between the protection of intellectual property and the promotion of healthy competition was emphasized. Ultimately, the case showed that in competition law, the subtleties of case design are crucial and that every decision must be based on a detailed analysis of the specific circumstances.

Conclusion

The “Glück” vs. “LieBee” case impressively illustrates that in competition law, a close examination of each individual element of a product design is crucial. Companies need to be both creative and careful in their product design to ensure that their designs are unique and distinctive without creating a risk of confusion with other companies’ existing products. This case emphasizes the importance of a comprehensive overall view that goes beyond the mere similarity of products and also includes brand names and consumer perception. It teaches that small details in competition law can have a big impact and emphasizes the need for careful brand and product policy and close legal scrutiny.

Tags: AnalyseBrandsCompetition lawConsumerFederal court

Beliebte Beträge

Green Claims Directive 2025 – Greenwashing in advertising and sustainability in the UWG

Green Claims Directive 2025 – Greenwashing in advertising and sustainability in the UWG
8. May 2025

In times of increasing environmental awareness, more and more companies are advertising with sustainability and “green” promises. Terms such as...

Read moreDetails

Warning trap from 21.7.2025: The reason will surprise you!

abmahnung
29. January 2025

I've always wanted to write a blog post with a lurid clickbait title. But don't worry, dear readers, the content...

Read moreDetails

Competition law in online marketing: avoid traps, seize opportunities

Affiliate links for streamers and influencers
17. January 2025

Legal framework and key aspects of competition law in online marketing Online marketing offers companies a wide range of opportunities...

Read moreDetails

Competition law in digital marketing

Competition law in digital marketing
10. October 2024

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups...

Read moreDetails

Core violations in online marketing: An important ruling for agencies

Core violations in online marketing: An important ruling for agencies
24. September 2024

As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher...

Read moreDetails

Federal Court of Justice and “climate neutral”

BGH considers Uber Black to be anti-competitive
10. July 2024

The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible...

Read moreDetails

LG Düsseldorf and SEPA

Fees on SEPA transfers for old contracts inadmissible
26. June 2024

In a recent ruling, the Düsseldorf Regional Court decided that even the impression that a company rejects foreign SEPA accounts...

Read moreDetails

BGH decides on the scope of the claim for removal under competition law)

BGH considers Uber Black to be anti-competitive
17. May 2024

The First Civil Senate of the Federal Court of Justice, which is responsible for competition law among other things, has...

Read moreDetails

LG Frankfurt a.M.: Other termination options permitted in addition to the termination button on the website

LG Frankfurt a.M.: Other termination options permitted in addition to the termination button on the website
17. May 2024

Background of the judgment In a ruling dated August 30, 2023 (case no. 2-06 O 411/22), the Regional Court of...

Read moreDetails

5.0 60 reviews

  • Avatar Mikael Hällgren ★★★★★ vor einem Monat
    I got fantastic support from Marian Härtel. He managed to get my wrongfully suspended Instagram account restored. He was … Mehr incredibly helpful the whole way until the positive outcome. Highly recommended!
  • Avatar Lennart Korte ★★★★★ vor 2 Monaten
    Ich kann Herrn Härtel als Anwalt absolut weiterempfehlen! Sein Service ist erstklassig – schnelle Antwortzeiten, effiziente … Mehr Arbeit und dabei sehr kostengünstig, was für Startups besonders wichtig ist. Er hat für mein Startup einen Vertrag erstellt, und ich bin von seiner professionellen und zuverlässigen Arbeit überzeugt. Klare Empfehlung!
  • Avatar R.H. ★★★★★ vor 3 Monaten
    Ich kann Hr. Härtel nur empfehlen! Er hat mich bei einem Betrugsversuch einer Krypto Börse rechtlich vertreten. Ich bin sehr … Mehr zufrieden mit seiner engagierten Arbeit gewesen. Ich wurde von Anfang an kompetent, fair und absolut transparent beraten. Trotz eines zähen Verfahrens und einer großen Börse als Gegner, habe ich mich immer sicher und zuversichtlich gefühlt. Auch die Schnelligkeit und die sehr gute Erreichbarkeit möchte ich an der Stelle hoch loben und nochmal meinen herzlichsten Dank aussprechen! Daumen hoch mit 10 Sternen!
  • Avatar P! Galerie ★★★★★ vor 4 Monaten
    Herr Härtel hat uns äusserst kompetent in einen lästigen Fall mit META betreut. Er war effizient, beharrlich, aber auch mit … Mehr uns geduldig. Menschlich top, bis wir am Ende Dank ihm erfolgreich zum Ziel gekommen sind. Können wir wärmstens empfehlen. Und nochmals danke. P.H.
  • Avatar Mosaic Mask Studio ★★★★★ vor 5 Monaten
    Die Kanzlei ist immer ein verlässlicher Partner bei der Sichtung und Bearbeitung von Verträgen in der IT Branche. Es ist … Mehr stets ein professioneller Austausch auf Augenhöhe.
    Die Ergebnisse sind auf hohem Niveau und haben die interessen unsers Unternehmens immer bestmöglich wiedergespiegelt.
    Vielen Dank für die sehr gute Zusammenarbeit.
  • Avatar Philip Lucas ★★★★★ 9 months ago
    Wir haben Herrn Härtel für unser Unternehmen konsultiert und sind äußerst zufrieden mit seiner Arbeit. Von Anfang an hat … Mehr er einen überaus kompetenten Eindruck gemacht und sich als ein sehr angenehmer Gesprächspartner erwiesen. Seine fachliche Expertise und seine verständliche und zugängliche Art im Umgang mit komplexen Themen haben uns überzeugt. Wir freuen uns auf eine langfristige und erfolgreiche Zusammenarbeit!
  • Avatar Doris H. ★★★★★ 11 months ago
    Herr Härtel hat uns bezüglich eines Telefonvertrags beraten und vertreten. Wir waren mit seinem Service sehr zufrieden. Er … Mehr hat stets schnell auf unsere E-mails und Anrufe reagiert und den Sachverhalt einfach und verständlich erklärt. Wir würden Herrn Härtel jederzeit wieder beauftragen.Vielen Dank für die hervorragende Unterstützung
  • Avatar Philipp Skaar ★★★★★ 9 months ago
    Als kleines inhabergeführtes Hotel sehen wir uns ab und dann (bei sonst weit über dem Durchschnitt liegenden Bewertungen) … Mehr der Herausforderung von aus der Anonymität heraus agierenden "Netz-Querulanten" gegenüber gestellt. Herr Härtel versteht es außerordentlich spür- und feinsinnig, derartige - oftmals auf Rufschädigung ausgerichtete - Bewertungen bereits im Keim, also außergerichtlich, zu ersticken und somit unseren Betrieb vor weiteren Folgeschäden zu bewahren. Seine Umsetzungsgeschwindigkeit ist beeindruckend, seine bisherige Erfolgsquote = 100%.Ergo: Unsere erste Adresse zur Abwehr von geschäftsschädigenden Angriffen aus dem Web.
  • ●
  • ●
  • ●
  • ●

Video-Galerie

Founding a company as a startup?
I can help!
Founding a company as a startup? I can help!
What do I love about my job?
What do I love about my job?
Welcome to "6 questions for lawyer Marian Härtel"!
Welcome to “6 questions for lawyer Marian Härtel”!
File sharing warning: How to react correctly

Appeal against denial of leave to appeal

25. June 2023

In this article, we will take a detailed look at the concept of non-admission appeal in civil procedure. It is...

Read moreDetails

Essentialia negotii

10. November 2024
725e2bc41287afd7230400e8f4f466aa

Ownership

10. November 2024
d05f2367 adba 436f b9f9 b77892754071 202725299

Power of attorney for acquiescence

29. March 2025
Reverse break-up fee

Reverse break-up fee

16. October 2024

Podcast Folgen

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

2. October 2024

Dieser informative Podcast bietet einen umfassenden Einblick in die rechtlichen Herausforderungen, denen sich Startups bei ihrer internationalen Expansion gegenübersehen. Der...

Legal challenges when implementing confidential computing: data protection and encryption in the cloud

Smart Contracts und Blockchain

22. December 2024

In dieser fesselnden Podcast-Episode tauch ich tief in die Welt der Blockchain-Technologie und Smart Contracts ein. Die 25-minütige Folge beleuchtet,...

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

25. September 2024

In dieser faszinierenden Episode tauchen wir tief in die rechtlichen Aspekte des Metaverse ein. Als Rechtsanwalt und Technik-Enthusiast beleuchte ich...

Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

25. September 2024

In dieser fesselnden Episode des Podcasts "Der Unkonventionelle Anwalt" tauchen wir ein in die Welt eines Juristen, der die traditionellen...

  • Home
  • Imprint
  • Privacy policy
  • Terms
  • Agile and lean law firm
  • Ideal partner
  • Contact
  • Videos
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Contact
  • Leistungen
    • Support with the foundation
    • Focus areas of attorney Marian Härtel
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Games law consulting
    • Support and advice of agencies
    • Legal advice in corporate law: from incorporation to structuring
    • Cryptocurrencies, Blockchain and Games
    • Investment advice
    • Booking as speaker
    • Legal compliance and expert opinions
    • Legal advice in corporate law: from incorporation to structuring
    • Contract review and preparation
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
    • Agile and lean law firm
    • Focus on start-ups
    • Principles as a lawyer
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Why a lawyer and business consultant?
    • Focus on start-ups
    • How can I help clients?
    • Team: Saskia Härtel – WHO AM I?
    • Testimonials
    • Imprint
  • Videos
    • Video series – about me
    • Information videos – about Marian Härtel
    • Videos on services
    • Blogpost – individual videos
    • Shorts
    • Third-party videos
    • Podcast format
    • Other videos
  • Knowledge base
  • Podcast
  • Blogposts
    • Lange Artikel / Ausführungen
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Labour law
    • EU law
    • Corporate
    • Competition law
    • Copyright
    • Tax
    • Internally
    • Other
  • en English
  • de Deutsch
Kostenlose Kurzberatung