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    Promotion with discount codes = sneaky advertising?

    Geschätzte Lesezeit: 2 Minuten

    Comparison to influencer sneaking advertising I have already written in the blog about the current verdicts on influencers and sneaky advertising. You can read this directly from the search here. I also explained that the topic also affects other influencers, streamers or esports teams. Although the risk is really very high to receive a warning […] More

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    Costs of a patent attorney in the UWG trial

    Geschätzte Lesezeit: < 1 Minute

    Experienced colleagues know that legal proceedings can also be won simply with a potentially overwhelming cost burden. Often also in litigation are the costs of a patent attorney in the context of warnings or lawsuits from UWG facts. The Higher Regional Court of Frankfurt recently delivered a verdict on this. According to this, the costs […] More

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    Defense clause on websites: Not a good idea

    Geschätzte Lesezeit: 2 Minuten

    Because I just stumbled across an imprint of a page and had to smile again, another post today at a slightly later hour, even if the subject itself is a bit older. Again and again, one finds on websites so-called defense clause in the imprint, occasionally also in the form of a somehow formulated disclaimer. […] More

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    #FreedomOfTagging: Influencer and the VSW

    Geschätzte Lesezeit: 2 Minuten

    Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in a legal battle with the notorious Social Competition Association. The topic here, too, is the question of whether the tagging and linking of localities and companies must be labelled as […] More

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    Online shops: Attention to advertising with EIA

    Geschätzte Lesezeit: 2 Minuten

    For years I have worked with H&H Games Consulting GmbH, or now Esports Consulting GmbH, also in the field of marketing. I am therefore aware of the importance of discounts as marketing measures. Especially in online shops, however, advertising with non-binding price recommendations offers an enormous warning potential. The problem with EIA advertising is the […] More

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    Is the Free2Play distribution model anti-competitive?

    Geschätzte Lesezeit: 5 Minuten

    In a case I have represented, besides numerous other problems, the question arises at the moment whether the Free2Play model used by many publishers, often also garnished with the currently very controversial loot boxes,does not violate German law. . First of all, I would like to stress that the following remarks are – still – […] More