Virtual employees, AI influencers and synthetic content – legal classification and international perspectives

Virtual employees, AI influencers and synthetic content – legal classification and international perspectives

6. April 2025
Pay-to-win or pay-to-lose? Monetization in gaming between business and consumer deception

Pay-to-win or pay-to-lose? Monetization in gaming between business and consumer deception

5. April 2025
Flash scaling and aggressive business models: Innovation between progress and evasion

Flash scaling and aggressive business models: Innovation between progress and evasion

4. April 2025
The romanticization of the “fail fast” principle in startups – When does failure become deception towards stakeholders?

The romanticization of the “fail fast” principle in startups – When does failure become deception towards stakeholders?

3. April 2025
Automated pricing and dynamic pricing in e-commerce

Automated pricing and dynamic pricing in e-commerce

2. April 2025
Growth hacking and viral marketing – legal requirements

Growth hacking and viral marketing – legal requirements

1. April 2025
Liability when using VibeCoding and no-code platforms – implications for legal due diligence

Liability when using VibeCoding and no-code platforms – implications for legal due diligence

31. March 2025
Alternative financing models in Germany and other countries – admissibility and design

Alternative financing models in Germany and other countries – admissibility and design

30. March 2025
Legal organization and entrepreneurial structuring of influencer start-ups and personal brands

Legal organization and entrepreneurial structuring of influencer start-ups and personal brands

29. March 2025
Taking on investors in a startup: timing, risks and legal framework

Taking on investors in a startup: timing, risks and legal framework

28. March 2025
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Honesty in startup marketing: legal requirements and ethical boundaries between transparency and advertising

28. March 2025
Startups in the legal gray area: permissibility and limits of innovative business models

Startups in the legal gray area: permissibility and limits of innovative business models

26. March 2025
Moral and legal aspects of “Trust among founders”

Moral and legal aspects of “Trust among founders”

25. March 2025
Honesty and fair pricing for start-ups (SaaS, mobile apps and digital services)

Honesty and fair pricing for start-ups (SaaS, mobile apps and digital services)

24. March 2025
Creating contracts with face models and voice models: A guide for the gaming industry

Liability of website operators for user comments – When and how operators are responsible for their users’ content

15. March 2025
Legally compliant archiving of emails: legal requirements and practical implementation

Legally compliant archiving of emails: legal requirements and practical implementation

14. March 2025
License agreements for software start-ups

15 questionable contractual clauses (often taken from English)

12. March 2025
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Exit strategies for start-ups: from planning to a successful exit

11. March 2025
Support with the foundation

The role of the supervisory board in young companies – when and why a supervisory board can be useful

11. March 2025
Arbitration and alternative dispute resolution in corporate disputes

Arbitration and alternative dispute resolution in corporate disputes

9. March 2025
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Maximilian Koch

Maximilian Koch

@max-koch

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