• Mehr als 3 Millionen Wörter Inhalt
  • |
  • in**@********aw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

GDPR: Download pairing with newsletter/registration?

2. April 2019
in Competition law, Data protection Law
Reading Time: 2 mins read
0 0
A A
0
data 2998181 1280

Again and again you see pages or companies that make certain goodies, such as a download of something, dependent on the user signing up for a newsletter, for example. But is that permissible?

The user is thus forced to pay with the consent to the use of his personal data for advertising purposes.

However, this is quite problematic, because the GDPR has codified a so-called ban on coupling. This was already in place in the days of the Federal Data Protection Act. However, it has been tightened up by the GDPR. And the corresponding norm is quite unfortunate formulated.

Currently, Article 7 paragraph 4 GDPR applies:

In assessing whether consent has been given voluntarily, account must be taken as far as possible of whether, inter alia, the performance of a contract, including the provision of a service, is the consent to a contract. processing of personal data that are not necessary for the performance of the contract.

 

This means that a link, if any, is only possible if data collection, data storage and data processing are absolutely necessary for the fulfilment of the basic contract. What may still be the case with the address for a DHL delivery is certainly not given in advertising emails.

The recital in the preamble to the standard sheds some light on the matter:

Consent is not deemed to have been given voluntarily if consent cannot be given separately for different processing operations of personal data, although this is appropriate in individual cases, or if the performance of a contract, including the provision of a service, is dependent on consent, although this consent is not necessary for performance.

Registration for an advertising newsletter, for example as part of an ordering process, would therefore not be “voluntary”. In this case, therefore, care must be taken to ensure that the ordering process is formulated in a clean manner, so that the user/purchaser always only voluntarily provides his/her data and does not feel compelled to do so in order to be able to complete the order or to provide an advantage on the page. to receive. So while there is a large grey area here, complete connections are certainly not allowed. A “Give us your emails and you get access to our infovideo/download/PDF” is not allowed. This can only be considered admissible if an entire contract is available, for example because the download is possible via subscription and the data is required for billing purposes or if the registration is made for a community within the scope of which “registered” Users have advantages, such as downloading certain documents. Unfortunately, we can quickly get into a liability trap here, which would also be possible in case of doubt.

Data protection authorities also probably agree that the GDPR did not want to make “payment with data” impossible in principle. On the contrary. However, the concrete implementation must meet the new requirements for voluntary, informed and will-activation, which is why details can be important.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: EmailHaftungLawsMailPrivacyservice

Weitere spannende Blogposts

Can Unity’s new runtime fee even be implemented in Europe under data protection law?

District Court Frankfurt a.M. on the right to be forgotten
15. September 2023

Introduction Unity is one of the most popular game development platforms in the world and has recently introduced a new...

Read moreDetails

BMF on sales tax with regard to Great Britain in 2021

Insolvency administrator and access to tax office data?
7. November 2022

On January 31, 2020, the United Kingdom of Great Britain and Northern Ireland (the "United Kingdom") withdrew from the European...

Read moreDetails

ECJ: Advocate General assesses sampling as copyright infringement

ECJ: Advocate General assesses sampling as copyright infringement
7. November 2022

The Advocate General of the ECJ has today commented on the issue of music sampling and is of the opinion...

Read moreDetails

The challenge of contract design: combination of software development agreements and atypical silent partnerships

Data trusteeship in IoT projects
8. February 2024

Introduction: In my daily practice as a lawyer in the field of IT law, I regularly encounter the challenge of...

Read moreDetails

LG Munich: Data protection consent on dating platform

LG Munich: Data protection consent on dating platform
7. November 2022

The Munich Regional Court has once again impressively shown why anything other than standard data protection declarations should only be...

Read moreDetails

Ebay purchase because of malfunction on the phone?

False gold bars may also be sold on Ebay
7. November 2022

On the subject of Ebay, there are now truly a lot of judgments in the German legal landscape. Therefore, I...

Read moreDetails

Advertising labeling for influencers soon only with real consideration?

Advertising labeling for influencers soon only with real consideration?
7. November 2022

One of the biggest topics here on the blog is certainly the question of when influencers, streamers, etc. have to...

Read moreDetails

Blockchain technology and start-ups – a look into the future

Howey test
13. March 2024

Two days ago, I had the opportunity to attend the presentation of the W3Now study in Berlin. This event was...

Read moreDetails

Influencer agencies: contractual constellations and their effects

Legal form as an influencer? A few hints!
13. August 2024

As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has...

Read moreDetails
iStock 1405433207 scaled

Series A Financing

25. June 2023

Introduction Series A funding is a critical step in the lifecycle of a start-up company. After a company has gone...

Read moreDetails
Due Dilligence

Due Dilligence

26. June 2023
Sale of investment

Sale of investment

16. October 2024
855e2b01 13e3 4082 ab25 0967bb0c4654 202328553

Intention

29. March 2025

Managing Director / Management

25. June 2023

Podcast Folgen

Looking to the future: How technology is changing the law

Looking to the future: How technology is changing the law

18. February 2025

In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...

d00527fd01b1f807a4f80c0f202069e7

Legal basics for startup founders – how to start on the safe side!

9. November 2024

In this episode of the Itmedialaw podcast, lawyer and entrepreneur Marian Härtel takes you on a journey through the legal...

3c671c5134443338a4e0c30412ac3270

“Digital law decoded” with lawyer Marian Härtel

26. September 2024

In this exciting 30-minute podcast, lawyer Marian Härtel decodes the complex world of digital law for the self-employed, start-ups and...

8315f1ef298eb54dfeed2f5e55c8b9da 1

First test episode of the ITMediaLaw Podcast

26. August 2024

First test episodeDear readers, I am delighted to present the first test run of our brand new IT Media Law...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung