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Rechtsanwalt Marian Härtel - ITMediaLaw

Consumer protection and computer games in Italy

27. September 2019
in Law and computer games
Reading Time: 3 mins read
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agcm5

The following article was originally written by Andrea Rizzi from www.insightlegal.it and is published here in German and in an adapted version by arrangement. The Italian Antitrust and Consumer Authority (AGCM) has recently dealt with consumer protection in the video game industry. With the appointment of a new AGCM commissioner (i.e. one of the three officials who effectively manage the authority) in 2014, i.e. former IP judge Gabriella Muscolo, the AGCM’s awareness of the video game industry has increased significantly and gradually and the Authority to implement a number of enforcement measures under the Italian Consumer Code. The cases dealt with by AGCM involving players in the video game industry are still only a few, but cover a fairly wide range of aspects, from unfair commercial practices to unfair clauses in EULA/ToS agreements. between business and consumers. AgCM’s decisions to date are important because they provide a – often very clear , indication of what AGCM’s approach and expectations are with regard to the issues dealt with in its decisions. For example, the agency is currently reviewing loot boxes and new monetization models, but there is no publicly available information or records of this process. So far, there has only been one AGCM decision that deals specifically with in-game microtransactions. The case concerned the Gameloft game “Littlest Pet Shop” in the app stores of Google, Apple and Amazon. Specifically, the AGCM enforcement procedure ended with AGCM accepting the commitments offered by all parties, which, among other things, resulted in (i) the term “free” was not used in connection with games that made in-app purchases available; (ii) avoid direct advertising to children who encourage them to make in-game purchases; (iii) multiple purchases with the same password entry are not allowed; (iv) more information about the monetization models provided in connection with this video game and any other video game developed or distributed with the same age rating (PEGI 3). Another decision was made in August 2017 on Pokémon GO and the use of unfair terms. The case was launched after a report by a consumer watchdog on unfair terms was published. In particular, the Authority considered that a number of terms contained in the EULA were in breach of the Italian Consumer Code, including: (i) the general limitations of liability and exclusions of warranty; (ii) Niantic’s right to interrupt or discontinue its services at its sole and complete discretion, and (iii) the arbitration clause. AGCM found that these clauses were indeed unfair and ordered that the relevant clauses be amended as agreed to ensure compliance with the Consumer Code and that AGCM’s decision on the unfair Character of some of Niantic’s EULA terms should be published on the Pokémon GO homepage for 30 consecutive days. However, no fine was imposed, as a similar infringement is not punishable by direct fines under the Italian Consumer Code, but only infringements of the authority’s order to change the conditions could trigger sanctions. Finally, in September and November last year, there was a decision on Xbox Live Gold and Sony Playstation Plus, also because of the use of unfair business practices. AGCM issued two decisions involving Microsoft and Sony Interactive Entertainment and found that the information provided to consumers prior to the purchase of a game (both online and on-back-of-box products) was Request for a paid subscription service (i.e. Xbox Live Gold and Sony Playstation Plus) so that the player can play the online component of video games was insufficient under Italian consumer law. While the proceedings against Microsoft ended without a fine and AGCM accepted the commitments offered by Microsoft, Sony Interactive Entertainment was not prepared to accept AGCM’s arguments or make commitments that were acceptable to AGCM, and the proceedings ended with the a fine of 2 million euros against Sony.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AmazonComputerComputer gameConsumerConsumer protectionEntscheidungenGamesGoogleHaftungInformationKIModelSanctionservice

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
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      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
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    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
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