Generative AI in computer game development?

I recently had the opportunity to speak with International Games Magazine (IGM) about the use of Generative AI in game development. The full interview will be published in the next issue of IGM (10/23). In the meantime, you can get a taste of the interview on the IGM website.

In the interview, I discussed various aspects of using Generative AI in game development. Here are some of my thoughts highlighted in the article:

“AI doesn’t copy – it hallucinates. An AI doesn’t copy texts and rewrite them – it actually reinvents the content. That’s why I don’t think it’s such a big copyright issue.”

I also stressed the importance of transparency in the use of AI:

“Companies should have processes in place to track the source of assets, who reviewed them, and who adjusted them. In return, you can also track the assets. So it’s all about documentation – and appropriate wording in the contracts.”

And finally, I highlighted the role of AI in game development:

“In the past, you had to animate things by hand – now there’s an AI behind it. In half an hour you can use it to create a complete 3D world, with automatically populated areas, wind, trees and so on. All of this is procedurally generated – with the help of AI. It’s far from a finished game, though.”

I look forward to you reading the full interview in the next issue of IGM. Until then, I invite you to read the full article on the IGM website and learn more about the exciting possibilities that Generative AI offers for game development.

Thanks Achim Fehrenbach for the funny phone call and my argument why “orcs” now look the same in every game is kind of unbeatable, isn’t it?

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.