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Rechtsanwalt Marian Härtel - ITMediaLaw

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Rechtsanwalt Marian Härtel - ITMediaLaw

Influencer jurisdiction and esport teams

14. January 2019
in Esport and politics, Esport Business, Law and Esport
Reading Time: 2 mins read
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sponsor

Based on my last posts on influencers and social media, as well as the identification of advertising posts and the like, I would like to briefly remind you today that the underlying legal questions and court decisions, almost without exception also esport teams. If an esport team finances itself through one or more sponsors, this must be disclosed if advertising or social media reach has been promised in return or, in the best case, contractually guaranteed.

This applies to news on your own website as well as posts on Twitter, Facebook or videos. It must always be clear that a sponsor has paid money for a publication. So if you tagged the team’s sponsor on Twitter, this post can be identified as a promotional post. The same applies, of course, or even straight and especially, to branding advertisements by sponsors on things like jerseys, on their own homepage, in streams and the like. Unless it is absolutely clear that this is paid advertising, this must be marked separately.

Since sponsorship is the only comprehensive way to finance your own team and esports sponsorship continues to grow,potential competitors and/or consumer protection associations should soon also look at this area. There are currently numerous warnings and legal proceedings, although I am not yet aware of any proceedings with an esport team, which are mainly located in the field of Instagram and YouTube.

It is therefore highly advisable that many situations are particularly examined. These include sponsored tournaments, events, sweepstakes, video streams, mentions in the live streams, tagging in the description texts of YouTube videos, and all those areas where you might not know at first glance whether you’re an organizer or a team benefits financially from a branding or not. The legal issues are complex, very changing and a violation can quickly become expensive due to the possible claims for damages. In addition, however, a professional approach to this matter, in my experience, has a positive effect on sponsors.

I am happy to answer any further questions and can also help regularly or thoroughly check a sponsorship contract.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AdvertisingFireContractEntscheidungenEsportEsportsFacebookFinancingFireInfluencerInstagramLegal questionMotionLegal issuesSponsorTwitterEventsConsumer protectionYouTube

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
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