Is participation in a sponsored event subject to labelling?
There is already a lot around the topic of influencers and labelling requirements and even if the case law currently points very clearly in one…
Tag: Influencer
OLG Frankfurt rules on influencer labelling requirement for sponsored travel
Summary With today’s decision, the Higher Regional Court of Frankfurt am Main has prohibited an influencer and YouTuber from presenting pictures of herself on her…
“Sponsored Post” is not sufficient as advertising label
Already in this article I have dealt with the question whether the term “sponsored post” is sufficient in the sense to meet the requirements of…
Influencers don’t have to label opinion as an advertisement
What actually sounds like a self-evident statement in the headline and may make many readers scratch their heads a little is in the current phase,…
Frankfurt district court a.M. softens influencer jurisdiction
The Regional Court of Frankfurt am Main has appealed against the vast majority of German regional and regional courts and rejected an injunction against an…
OLG Frankfurt on Influencer & Sneaky Advertising
If an influencer recommends a product without specifying its commercial purpose, this constitutes prohibited disguised advertising if he or she is working full-time with the…
Influencer: Federal Government wants to create new regulation
Although the case law around influencers is currently subject to a clear trend, which can be clearly seen in various posts on the blog, the…
Influencer: LG Frankfurt on the question of business action
The redistricting of the decisions on influencer marketing does not depart and after the district court of Munich yesterday,a decision of the district court Frankfurt…
Influencer: LG Munich decides against the Court of Appeal and other regional courts
The 4th Chamber of Commerce of the District Court of Munich I today dismissed the action brought by the Association of Social Media e.V. against…
Is “Sponsored Post” enough as an advertising label?
At the moment I have a case in which the question arises whether the word “sponsored post” is sufficient as an advertising label, e.g. for…
OLG Braunschweig to Instagram & Influencer without consideration
So slowly it becomes lonely for the legal opinions that argue that Instagram posts by influencers only have to be labeled accordingly if there has…
LG Karlsruhe: Tagging photos without advertising label
Influencer’s decision-making around tagging brands on Instagram continues. And as has often been said here on the blog, the warning industry is more than actively…
Chamber Court on Influencers and Advertising
In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the…
Influencer/Sneaky Advertising on Twitter
On the subject of influencer advertising, I have already said a lot here in the blog and recently to the applicability of esports teams. However,…
Influencer jurisdiction and esport teams
Based on my last posts on influencers and social media, as well as the identification of advertising posts and the like, I would like to…
#FreedomOfTagging: Influencer and the VSW
Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in…
Influencers and taxes
Influencers and streamers also have to pay taxes As modern as the topic of influencers, social media marketing and streaming is, many creators are often…
Streamer and Marketing: Warning Trap?
What is it all about? There is also a great competition between streamers and influencers. Twitch channels are now en masse and YouTube is heillos…