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“Sponsored Post” is not sufficient as advertising label
Geschätzte Lesezeit: 2 Minuten
Already in this article I have dealt with the question whether the term “sponsored post” is sufficient in the sense to meet the requirements of influencer jurisprudence. The updated social media notes of the media outlets now contain the following passage: According to the media outlets, the advertising labelling tools provided by YouTube, Instagram and […] More
Influencers don’t have to label opinion as an advertisement
Geschätzte Lesezeit: < 1 Minute
What actually sounds like a self-evident statement in the headline and may make many readers scratch their heads a little is in the current phase, in which it seems difficult to give perfect advice to influencers, streamers and other media-active mandates, perhaps not so self-evident. On this very basis, however, the District Court of Hamburg […] More
Frankfurt district court a.M. softens influencer jurisdiction
Geschätzte Lesezeit: 2 Minuten
The Regional Court of Frankfurt am Main has appealed against the vast majority of German regional and regional courts and rejected an injunction against an influencer. By order of 24.06.2019, the 6th Board decided that, in the case of an Instagram account in which the commercial activity was obvious, a claim for disposal did not […] More
OLG Frankfurt on Influencer & Sneaky Advertising
Geschätzte Lesezeit: 2 Minuten
If an influencer recommends a product without specifying its commercial purpose, this constitutes prohibited disguised advertising if he or she is working full-time with the product’s business unit and has business relations with the companies whose business products he recommends. On this basis, the OLG Frankfurt am Main yesterday banned disguised advertising on Instagram. The […] More
in Other, UncategorizedInfluencer: Federal Government wants to create new regulation
Geschätzte Lesezeit: 2 Minuten
Although the case law around influencers is currently subject to a clear trend, which can be clearly seen in various posts on the blog, the uncertainty is still great. This applies above all with regard to the demarcation to non-labelling content. That is why the Federal Government is now planning a new legal regulation on […] More
in Other, UncategorizedPromotion with discount codes = sneaky advertising?
Geschätzte Lesezeit: 2 Minuten
Comparison to influencer sneaking advertising I have already written in the blog about the current verdicts on influencers and sneaky advertising. You can read this directly from the search here. I also explained that the topic also affects other influencers, streamers or esports teams. Although the risk is really very high to receive a warning […] More
- in Other, Uncategorized
LG Hamburg on Influencer Advertising and “Sponsored Content”
Geschätzte Lesezeit: 2 Minuten
The problem of influencer sneaking advertising The District Court of Hamburg agrees with the rulings on influencers and sneaky advertising. So far, only the District Court of Munich has shown a different tendency(a summary can be found in this post). It is interesting that the verdict is NOT about Instagram, but about an interactive magazine […] More
Influencer: LG Frankfurt on the question of business action
Geschätzte Lesezeit: 2 Minuten
The redistricting of the decisions on influencer marketing does not depart and after the district court of Munich yesterday,a decision of the district court Frankfurt became known. In both cases, it also revolves around the question of when an influencer has a business act. Only then can the UWG be relevant. In doing so, the […] More
Influencer: LG Munich decides against the Court of Appeal and other regional courts
Geschätzte Lesezeit: 2 Minuten
The 4th Chamber of Commerce of the District Court of Munich I today dismissed the action brought by the Association of Social Media e.V. against Cathy Hummels. The VSW demanded that Hummels, who as an influencer runs an Instagram account, refrain from advertising various products or brands on her account, unless they are expressly marked […] More
- in Other, Uncategorized
Is “Sponsored Post” enough as an advertising label?
Geschätzte Lesezeit: 2 Minuten
At the moment I have a case in which the question arises whether the word “sponsored post” is sufficient as an advertising label, e.g. for influencers. This, of course, goes hand in hand with the decision of the Heilbronn Regional Court, which I discussed in this post. It is true that in this day and […] More
OLG Braunschweig to Instagram & Influencer without consideration
Geschätzte Lesezeit: 2 Minuten
So slowly it becomes lonely for the legal opinions that argue that Instagram posts by influencers only have to be labeled accordingly if there has really been a quid pro quo. Numerous district courts have already gone to court with influencers, including the district court Itzehoe, the district court Karlsruhe, the district court Heilbronn, and […] More
- in Warning
LG Karlsruhe: Tagging photos without advertising label
Geschätzte Lesezeit: 2 Minuten
Influencer’s decision-making around tagging brands on Instagram continues. And as has often been said here on the blog, the warning industry is more than actively topical. The lack of and/or incorrect marking of posts on Instagram, videos on YouTube or Twitch or tweets on Twitter quickly become just as expensive a warning threat as the […] More
in TaxRisk Social Security / Tax audit for streamers, esports enthusiasts, etc.
Geschätzte Lesezeit: 5 Minuten
Streamer/Influencer and Control I have often pointed out that for many new users of social media channels such as streamers, YouTubers, Twitchers, influencers, but also for esports teams and the like, there are numerous dangers, mainly in the law of unfair competition and copyright and, by and large, the catchphrase “warning”. While the cost of […] More
Chamber Court on Influencers and Advertising
Geschätzte Lesezeit: 2 Minuten
In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the circumstance when influencers (and also thinkologically also streamers, esport teams etc. – see my articles on this) have to mark content as advertising . In their decision, the judges of […] More
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