The issue of copyright protection of logos is always the basis of litigation. This applies especially when logo generators from the Internet are used. But even when professional graphic designers create logos, but only become creative to a limited extent or fall back on existing assets. Especially with platforms like Upworks or Fiverr, you experience such problems again and again when logo creations are purchased in India for 10.00 Euros or similar.
The topic was also part of a judgment at the Higher Regional Court of Frankfurt am Main.
The latter decided that a logo consisting of an English word and a leading geometric shape would lack the required height of creation to be protected by copyright. The geometric shape was only a black double triangle facing to the right.
Especially for start-ups or companies in a very competitive environment, it can therefore be extremely important not to save on the logo, if its protection is particularly relevant for things such as the own marketing (e.g. printing on products) in order to recognition effect of one’s own brand.
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
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