Innovative business models – risk and opportunity at the same time

In this exciting episode of our podcast, we take a deep dive into the world of innovative business models. Our host Marian Härtel, an experienced lawyer in the field of IT law and media law, sheds light on the legal challenges and the enormous potential that lies in groundbreaking ideas. Why are innovative business models often legally riskier and require more legal assistance? Marian vividly explains how to find the balance between higher costs for legal advice and the potential economic benefits. Using exciting examples from his own practice, he demonstrates the importance of thorough legal due diligence before investors get involved. We also talk about the magnetic attraction of innovative ideas to investors and why copycats are easy to realize but often fail due to scalability. In contrast, truly innovative start-ups are memorable and can offer a real competitive advantage. Of course, we also look at the risks and rewards of entrepreneurship. Marian shares inspiring success stories such as Airbnb, but doesn’t gloss over the challenges and potential setbacks. Courage, perseverance and a willingness to take calculated risks are essential on the road to success. Look forward to an entertaining episode full of valuable insights, personal anecdotes and a good dose of humor. Whether you are toying with an innovative business idea yourself or are simply fascinated by entrepreneurship – this episode is a must for anyone who loves the adventure of entrepreneurship!

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Marian Härtel

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

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