• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Acquire clients? I prefer trust building!

28. June 2023
in Internally
Reading Time: 5 mins read
0 0
A A
0
positive letters 2355685 1280
Key Facts
  • "Acquiring" is often considered inappropriate in legal advice because it implies a transactional relationship.
  • The relationship with clients should be based on partnership and mutual trust, not just services.
  • A trustworthy partner helps clients to make informed decisions, even if this means financial losses.
  • The focus is on added value and the support that clients will receive in realizing their visions.
  • It is important to provide not only legal but also strategic advice in order to promote the success of our clients.
  • Transparent communication and honest recommendations are crucial for building long-term partnerships.
  • The aim is to work for the benefit of clients and to represent an industry that is built on integrity.

Today I would like to vent and address a topic that has been burning under my nails for a long time. As a lawyer with a well-functioning website and some notoriety in the industry (modest as I am 😊), I am particularly active on LinkedIn. There, I repeatedly receive inquiries and tips on how I could “acquire” clients. Now it’s time to share my thoughts on this topic.

Content Hide
1. The A word
2. Building trust and added value
3. A trusted partner
4. Conclusion
4.1. Author: Marian Härtel

The A word

“Acquire” – that word makes me cringe when it comes to clients. Yes, I also have a marketing background, but in the dynamic and entrepreneurial world of startups and the self-employed, I find that the term “acquire” is inappropriate in the context of client relationships. Acquire implies to me a transaction, something cool and calculating. There is something about a business deal that is mainly about numbers and profits. It feels like trying to attract customers to a product, almost as if it were a commodity on a supermarket shelf.

Working with startups and self-employed people is about much more than transactions. It’s about vision, ambition and the pursuit of innovation. My clients are often passionate entrepreneurs seeking support and guidance to successfully build their business. Their concerns are specific: they want to make sure they get everything right legally, find the right partners, and possibly get investors excited about their ideas.

Don’t get me wrong, as a lawyer and consultant, of course I’m in business to make money – that’s an essential part of any business. But my approach goes beyond just making money. It is not my goal to persist in an outdated narrative that suggests lawyers should not be about money. What matters to me is that clients consciously choose me, my special blend of management consulting and legal services.

When we as lawyers use the word “acquire,” we unconsciously reduce our relationship with clients to a mere business relationship. But working with startups and self-employed people is about a partnership based on mutual inspiration, sharing knowledge and realizing business potential together.

As a lawyer, I would like not only to give legal advice, but also to be a trailblazer. One who understands my clients’ business goals and helps them achieve those goals. I want to help them navigate legal challenges safely and give them the tools to succeed.

So let’s be intentional about the words we use to describe our work and our relationships with clients. Collaboration with startups and self-employed people is not about the mere exchange of services, but about the joint pursuit of success and the unfolding of entrepreneurial visions. It’s about choosing a partnership built on mutual understanding, support and a common purpose – not because you were simply “acquired.”

Building trust and added value

In addition, in my daily work as a lawyer and consultant, it is very important to me that clients experience real added value through their cooperation with me. It is not only about what I present here on ITmedialaw, but mainly about the personal and professional support I offer in practice. I want clients to feel like they are investing in a partnership that will help them make informed decisions, realize their vision and achieve their business goals.

In today’s fast-paced and complex business world in which startups and self-employed individuals operate, it is critical to have a partner at your side who brings not only legal expertise, but also an understanding of business challenges and opportunities. As someone who works closely with startups and entrepreneurs, I strive to empathize with my clients’ unique needs and goals and develop customized approaches.

Of course, it is true that the outcome of any legal or business matter depends on many factors and is not always predictable. But that doesn’t mean the path to get there can’t be thought out and strategized. It’s about working together to weigh risks, identify opportunities, and work proactively to realize the business vision.

Nevertheless, it remains a fundamental principle of my work as a lawyer and consultant to always strive to make a positive contribution to the success of my clients. This means that I provide not only legal but also strategic advice to ensure that my clients are equipped with the tools they need to succeed in an increasingly complex and interconnected world. Together, we can work to realize ideas that go beyond mere legal concerns to create real, sustainable value.

A trusted partner

I don’t want to be just a lawyer; I want to be a trusted partner to my clients. A partner who not only advises them on legal matters, but is also honest when it comes to decisions that may not be in their best interest. For example, I also advise against lawsuits in which I could potentially earn good money if I feel that the chances of success are difficult to assess or the economic risk for the client is too great.

In such cases, it is a matter of making a realistic assessment of the situation and weighing the potential costs and risks. As a trusted partner, it is my job to help my clients make informed decisions, even if that means potentially forfeiting fee entitlements.

It is critical that my clients know that I have their best interests at heart and that I am willing to make honest recommendations, even if it means I benefit less financially. This strengthens trust and shows that I really care about the well-being and success of my clients.

The cooperation is based on mutual respect and trust. Through transparent and honest communication, I want to ensure that my clients can make the best possible decisions for their businesses, even if that means sometimes choosing a more cautious or alternative path. My goal is to build long-term partnerships based on integrity, trust and the shared pursuit of success.

Conclusion

It is time for the word “canvass” to be viewed in a new light, especially when it comes to the attorney-client relationship. When you contact me as an attorney, I want you to know that you are not just a “client” for me to “acquire.” Rather, you are a valued part of a partnership that is about building trust, adding value, and working together to achieve your goals.

I want potential clients like you to understand that it is important to me to represent an industry that is known not only for its expertise, but also for its integrity and commitment to client welfare. In a fast-paced world where start-ups and self-employed individuals face complex challenges, I am here not only to provide legal support, but also to be a trusted partner and advisor.

Instead of talking about “acquisition,” I want to talk about relationship building. It’s about building a solid foundation of trust on which we can work together to achieve your goals. In doing so, I not only look at the legal aspects, but also keep the big picture in mind and understand the goals and needs you have as an entrepreneur.

In this partnership, you are not just a number in a file, but a valued client with whom I want to work closely. Together, we can build a network of trust, expertise and support that will strengthen you in your endeavor and help you realize your vision. Your best interests are always at the center of my work, and I am committed to making a real contribution to your success.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: FinancingLawyerVerträge

Weitere spannende Blogposts

The creation of an operating/marketing company between influencers, artists and their management

The creation of an operating/marketing company between influencers, artists and their management
18. August 2023

Introduction: The challenges of the traditional management contract In today's world, where influencers and artists are becoming more and more...

Read moreDetails

Mixer and imprint as well as other questions

Mixer and imprint as well as other questions
25. October 2019

Currently, Microsoft has started a real battle of the streaming giants with its streaming platform Mixer, as the software giant...

Read moreDetails

Blockchain and smart contracts

Blockchain and smart contracts
10. October 2024

Blockchain technology and smart contracts have the potential to revolutionize numerous industries and enable new business models. These technologies offer...

Read moreDetails

Typical errors in publishing contracts

19th Open Stage Games in Stuttgart – typical mistakes in publishing contracts
20. November 2019

Today at 7 pm the 19th Open Stage Games will take place in Stuttgart, where I will talk about typical...

Read moreDetails

De-Minimis funding successful; still participate now

De-Minimis funding successful; still participate now
7. November 2022

The de minimis funding for the games industry has been a resounding success, with 380 applications already received by the...

Read moreDetails

Extended Black Week..Is that even allowed?

Extended Black Week..Is that even allowed?
8. January 2024

I just received an email from my old gym that made me wonder. It was about the extension of their...

Read moreDetails

Vesting at startups for esports, social media, games?

Vesting at startups for esports, social media, games?
7. November 2022

Here on the blog, I regularly try to familiarize young startups from the esports, social media or games sector with...

Read moreDetails

The key to success in the tech world: an IT-savvy lawyer with corporate experience

shutterstock 1889907112 scaled
16. February 2024

Introduction: The rapid development in the technology sector is constantly presenting companies with new challenges and opportunities. As a lawyer...

Read moreDetails

Sales at trade fairs and the right of withdrawal?

Publication of sales advertisements and classification as a trader
7. November 2022

In online retailing, the issue of the right of withdrawal is actually dead in the water. Anyone who sells products...

Read moreDetails
Limited (Ltd.)

Limited (Ltd.)

16. October 2024

Definition and legal basis: The Limited (Ltd.) is a corporation under British law, similar to the German equivalent of the...

Read moreDetails
LG München: Focus-Ärzte Siegel ist irreführend

Bundesverfassungsgericht

25. June 2023
boersengang ipo

Initial public offering (IPO)

29. March 2025
Safeguard clause

Safeguard clause

16. October 2024
Participating Preferred

Participating Preferred

15. October 2024

Podcast Folgen

8315f1ef298eb54dfeed2f5e55c8b9da 1

Erste Testfolge des ITMediaLaw Podcast

26. August 2024

Erste TestfolgeLiebe Leserinnen und Leser,ich freue mich, heute den ersten Testlauf unseres brandneuen IT Media Law Podcasts zu präsentieren! In diesem Podcast...

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

19. April 2025

In dieser Episode wird die rechtliche Einordnung von virtuellen Mitarbeitenden und KI-Influencern im Marketing untersucht. Der Fokus liegt auf den...

Die Romantisierung des Prinzips ‘Fail Fast’ in Startups – Wann wird Scheitern zur Täuschung gegenüber Beteiligten?

Die Romantisierung des Prinzips ‘Fail Fast’ in Startups – Wann wird Scheitern zur Täuschung gegenüber Beteiligten?

20. April 2025

In diese Episode wird die komplexe Beziehung zwischen dem 'Fail Fast'-Prinzip und den Verantwortlichkeiten der Gründer gegenüber Investoren und Mitarbeitern...

Rechtliche Herausforderungen innovativer Geschäftsmodelle

Rechtliche Herausforderungen innovativer Geschäftsmodelle

26. September 2024

In dieser fesselnden Podcast-Episode tauche ich als IT- und Medienrechtsanwalt tief in die Welt der rechtlichen Herausforderungen ein, die mit...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung