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"Streamer or Influencer - Your Path to Success with a Lawyer on Your Side!"

This post is also available in: Deutsch


In the modern world of social media, the business of influencers and streamers is thriving. From Instagram and TikTok to YouTube and Twitch, the opportunities to establish yourself as an online personality are endless. But with every click and every new follower, not only the reach grows, but also the responsibility. The complex world of law waits behind every screen, and this is where the lawyer comes in. This support is crucial when embarking on the adventure of streaming or influencing (yikes, what a neologism, right?). Before exploring the solutions an attorney can provide, it is important to understand the need behind this need.

Need – The Uncharted Ocean of Legal Challenges:

Rising in the social media world can often resemble a rapid rocket ride. With success as a streamer or influencer comes a host of legal challenges. Contracts are often at the heart of a professional career. From the smallest endorsement deal to a large contract with an agency, every document you sign can have far-reaching consequences. Often streamers and influencers are creative and have a knack for presentation, but the understanding of legal writing is not always there. This is where having someone who understands the intricacies of jurisdiction is critical.

Besides, as the saying goes, two things are certain in life: death and taxes. As soon as you start making money, whether through advertising deals, sponsorships or subscriptions, the state will want its cut. Tax law is an incredibly complicated field, and it’s easy to get lost in it.

Equally important is dealing with authorities. From business registration to clarifying licensing rights to data protection – the legal jungle is thick, and without a machete in the form of legal expertise, it’s nearly impossible to slice through it.

Solution: The lawyer: Your compass in the legal jungle:

It’s like trying to cross an ocean without a map. Here, a lawyer serves as a navigator and compass, steering the course through the uncharted waters of jurisprudence.

Incorporating a company is not just about the name on paper; it is about the future of the company. An attorney can help decide which legal form is most appropriate. Whether to operate as a sole proprietor or form a limited liability company, this decision can have a significant impact on liability, taxes and growth potential.

Taxes are one of the major challenges that every entrepreneur has to face. An attorney with expertise in tax law can be an invaluable resource. By properly documenting income and expenses, knowing potential tax benefits, and assisting with tax returns, an attorney can help you focus on what you do best: Creating content and entertaining your audience.

Then, of course, there are the contracts. These range from simple agreements to complex documents that span several pages. An attorney can help sort through these contracts, understand what they mean, and offer advice on how to negotiate to get the best terms. This can make the difference between getting a fair deal or running the risk of getting into an unfavorable situation.

Dealing with authorities is another area where a lawyer can provide valuable assistance. Knowing the legal requirements and how to properly deal with authorities can be critical to ensuring you are legally compliant and avoiding unexpected obstacles.

The investment that pays off – Why a lawyer is your best ally:

When you think of a lawyer, you often think of additional costs, but you should look at it from a different perspective. It is more of an investment in your own company. By avoiding legal pitfalls, taking advantage of tax benefits, negotiating better contracts with partners, and protecting one’s image and brand equity, the attorney ensures that the company’s foundation is solid.

To illustrate this, think of the long-term effects. Legal pitfalls can not only be costly, but can also damage your reputation, potentially resulting in a loss of business opportunities. An attorney helps prevent such situations by being proactive and identifying legal risks before they become real problems.

In addition, an experienced attorney can be a skilled negotiator, able to negotiate terms that are beneficial to your long-term goals and growth. This means not only financial gains, but also contractual securities that give you flexibility and protect you from unfavorable conditions.

As for taxes, there are often options that may be unknown. A savvy attorney can help you take advantage of tax breaks and incentives that benefit your financial situation. This money can in turn be reinvested in the expansion of the company.

Maintaining brand equity is critical, especially in an industry where image is everything. A lawyer can help protect the brand by making sure you don’t unknowingly infringe copyrights or trademarks, and by taking action against those who may be using your content or brand without having the proper rights.

Finally, it is important to recognize that the assistance of a lawyer also brings some peace of mind. Knowing that an experienced professional is on your side to handle the complex legalities allows you to focus on what you do best – being creative and building your brand.

Overall, hiring a lawyer is not just an expense, but a strategic investment that can pave the way for sustainable success.


In the exciting and dynamic world of streaming and influencing, which is also rich in legal challenges, a lawyer turns out to be an indispensable partner. With his expertise by your side, you can resolutely pursue your path while focusing on your core competencies – to excite, inspire and celebrate success.

The digital landscape is evolving at a rapid pace, bringing both new opportunities and unknown risks. In this complex environment, an experienced attorney serves as a compass, navigating the complexities of contracts, trademark rights and tax laws. More than just a guardian to prevent damage to your brand, it will act as a strategic advisor to identify ways to realize the full potential of your creation.

The lawyer plays a central role in the conclusion of contracts and partnerships. He not only assists in understanding legal terms, but also helps you reach advantageous agreements that will advance your career.

Protecting your intellectual property rights is also particularly important. Your creativity is your most valuable asset; a lawyer will make sure that it is protected and that no one profits unfairly from your work.

Ultimately, working with an attorney provides peace of mind that an experienced professional is there to assist you. This frees you to focus on creativity, content and community without interruption. That way, you’ll be well-positioned not only now, but also in the future to succeed in an ever-changing world.

In short, in a world where change is ubiquitous, legal advocacy provides the solid foundation that enables streamers and influencers to both stay firmly grounded and ride the waves of success.

Marian Härtel

Marian Härtel

Marian Härtel is a lawyer and entrepreneur specializing in copyright law, competition law and IT/IP law, with a focus on games, esports, media and blockchain.


03322 5078053


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