Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Tag: Advertising
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
OLG Braunschweig allows third-party trademarks in Google ads
What is it all about? In "keyword advertising," advertisers book so-called keywords with a search engine operator, and when they are entered, the advertisements they ...
Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
Just this morning I reported on the LG München decision on Focus.de, and another decision seems to have dealt the data protection death blow to ...
Was gehört in einen AVV? Auftragsverarbeitungsvertrag nach Art. 28 DSGVO
Auftragsverarbeitung ist Alltag: Cloud-Hosting, Newsletter-Versand, Support-Desk, Payment-Gateway, KI-Labeling, CRM-Betrieb. Spätestens wenn personenbezogene Daten im Auftrag verarbeitet werden, verlangt Art. 28...
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Podcastfolge
Blitzskalierung und rechtliche Herausforderungen: Der Balanceakt für Startups
In dieser Episode sprechen Anna und Max über die rechtlichen Herausforderungen von Blitzskalierung und disruptiven Geschäftsmodellen. Am Beispiel von Plattformen...
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Video
Mein transparente Abrechnung
In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...
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