Tag: Advertising

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...

Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...

In current legal practice, there is an increasing number of cases in which influencers are involved in legal disputes due to critical comments about third ...

As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher Regional Court of Frankfurt am ...

Podcasts are becoming increasingly popular and have become an integral part of the media landscape. They offer a great opportunity to discuss exciting topics, impart ...

In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links must be labeled as advertising. ...

As a lawyer who represents many tournament organizers, esports players and esports teams, I realize that the issue of taxation of esports tournament winnings is ...

Case law on the obligation to label advertising is constantly evolving. A recent ruling by the Regional Court of Trier (judgment of 24.11.2023, Ref. 7 ...

Digistore24 is liable for infringements of competition law by its clients In a recent ruling, the Higher Regional Court of Celle decided that the well-known ...

The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a so-called digital gatekeeper. The General ...

The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible if the advertising itself explains ...

Copyright for AI content: Current legal situation and open questions The nuuse of artificialartificial intelligence (AI) for thecreation of textstexts, images, videos and other creative ...

Legal classification of the Google Ads blocking in the light of antitrust law In a recent decision, the Hanseatic Higher Regional Court of Hamburg (Case ...

I just received an email from my old gym that made me wonder. It was about the extension of their "Black Week" promotion, an offer ...

The Darmstadt Regional Court has made an important ruling that directly affects the practice of advertising in online retail. The focus is on the issue ...

The great guys from 1Ptich made a video series with me(Legal issues in focus - video series in collaboration with 1Pitch - RA Marian Härtel ...

In my latest LinkedIn post, which you can find here, I have published the second video in my series with 1Pitch on influencers and the ...

In a landmark ruling of September 21, 2023 (case reference: 15 U 108/22), the Higher Regional Court (OLG) of Hamburg clarified that advertising with the ...

Numerous articles on the topic of influencers have already been published on this blog. The search function can be used to find in-depth articles on ...

Introduction Discord has become a popular platform for gamers, communities, and most recently professional teams since its inception in 2015. The ability to bundle text, ...