Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Tag: Advertising
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
OLG Braunschweig allows third-party trademarks in Google ads
What is it all about? In "keyword advertising," advertisers book so-called keywords with a search engine operator, and when they are entered, the advertisements they ...
Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
Just this morning I reported on the LG München decision on Focus.de, and another decision seems to have dealt the data protection death blow to ...
Modding in EULAs und Verträgen – was gilt rechtlich in Deutschland?
Mods erweitern Videospiele um neue Inhalte, verbessern Grafik oder fügen völlig neue Spielweisen hinzu. Kaum ein großer PC-Titel kommt heute...
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Podcastfolge
Die Rolle des IT-Rechtsanwalts
In dieser spannenden Podcast-Episode tauchen wir ein in die faszinierende Welt der IT-Startups und erfahren, warum ein erfahrener Rechtsanwalt für...
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Video
Mein transparente Abrechnung
In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...
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