Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Tag: Advertising
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
OLG Braunschweig allows third-party trademarks in Google ads
What is it all about? In "keyword advertising," advertisers book so-called keywords with a search engine operator, and when they are entered, the advertisements they ...
Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
Just this morning I reported on the LG München decision on Focus.de, and another decision seems to have dealt the data protection death blow to ...
Contractual regulations for no-code/low-code software development
No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...
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Podcastfolge
Influencers and gaming: legal challenges in the digital entertainment world
In this captivating episode, lawyer Marian Härtel takes listeners on an exciting journey through the dynamic world of influencers and...
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Video
My transparent billing
In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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