Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Tag: Advertising
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
OLG Braunschweig allows third-party trademarks in Google ads
What is it all about? In "keyword advertising," advertisers book so-called keywords with a search engine operator, and when they are entered, the advertisements they ...
Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
Just this morning I reported on the LG München decision on Focus.de, and another decision seems to have dealt the data protection death blow to ...
Private AI use in the company
Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...
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Podcastfolge
The role of the IT lawyer
In this exciting podcast episode, we delve into the fascinating world of IT start-ups and find out why an experienced...
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Video
My transparent billing
In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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