Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...
Tag: Advertising
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...
OLG Braunschweig allows third-party trademarks in Google ads
What is it all about? In "keyword advertising," advertisers book so-called keywords with a search engine operator, and when they are entered, the advertisements they ...
Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
Just this morning I reported on the LG München decision on Focus.de, and another decision seems to have dealt the data protection death blow to ...
Startup ohne Entwickler?
Es ist spätabends, der Kaffee neben dem Laptop ist längst kalt, doch ich lächle zufrieden: In wenigen Stunden habe ich...
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Podcastfolge
Auf der dunklen Seite? Ein Rechtsanwalt im Spannungsfeld innovativer Startups
In dieser persönlichen und fesselnden Episode taucht der erfahrene IT- und Medienrechtsanwalt tief in die Grauzone seiner beruflichen Tätigkeit ein....
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Video
Mein transparente Abrechnung
In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...
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