Is participation in a sponsored event subject to labelling?
There is already a lot around the topic of influencers and labelling requirements and even if the case law currently points very clearly in one…
Tag: Advertising
Affiliate/CPA Advertising: Attention to cookies by banners and links
Cookies go around Recently, I have written a few things about the ECJ’s cookie decision. Many clients or potential clients asked me which area was…
Likes may not be used after company change
In the meantime, there are more and more judgments that deal with when and under what circumstances likes, fans or user comments can be used…
LG Munich: Affiliate links must be sufficiently identified!
Important verdict Recently, the Higher Regional Court had issued a highly interesting ruling on the issue of the identification of affiliate links (see my contribution…
Attention: Affiliates on YouTube, gaming websites and other networks
All affiliates affected According to my article yesterday on the judgment of the OLG Dresden (see here) that a website must also mark links to…
Affiliate links must be marked – otherwise sneaky advertising!
When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran magazines would be able to…
Time and again: Advertising with warranty conditions
Time and again, advertising with guarantees for certain products is a case for the courts. Sometimes it’s eBay itself, sometimes it’s missing conditions, sometimes it’s…
Customer reviews through sweepstakes? Warning!
Sweepstakes are a tried and tested means of marketing for many online retailers, both on their own website and in the social media sector. With…
Influencer: LG Munich decides against the Court of Appeal and other regional courts
The 4th Chamber of Commerce of the District Court of Munich I today dismissed the action brought by the Association of Social Media e.V. against…
Online Poker may still not be advertised
Gambling in Germany Gambling providers continue to have a good time in Germany. Only recently, the Koblenz Regional Court ruled that the freedom to provide…
LG Karlsruhe: Tagging photos without advertising label
Influencer’s decision-making around tagging brands on Instagram continues. And as has often been said here on the blog, the warning industry is more than actively…
Advertising for free e-mail no unreasonable nuisance
In the last blog articles I had written a few times regarding the separation of advertising and content, especially with influencers, streamers etc. Today a…
Chamber Court on Influencers and Advertising
In the meantime, there is a few more information about the decision of the Court of Appeal (the Higher Regional Court in Berlin) regarding the…
Influencer/Sneaky Advertising on Twitter
On the subject of influencer advertising, I have already said a lot here in the blog and recently to the applicability of esports teams. However,…
Influencer jurisdiction and esport teams
Based on my last posts on influencers and social media, as well as the identification of advertising posts and the like, I would like to…
#FreedomOfTagging: Influencer and the VSW
Currently, the topic is up-to-date again in the problem area Influencer Marketing. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be in…