Influencer advertising in transition: from hidden promotion to transparent partnership
In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch. We look back...
Read moreDetailsChildren and young people in particular are attracted to screens.
Online games in particular, which never end and where you meet friends virtually, harbor the danger of excessive consumption.
But if you want to be successful in the game, you need an education. Asia is considered a pioneer in online gaming and Esports. But now the world’s largest games market is pulling the emergency brake: Since September, young people in China have only been allowed to play online for three hours a week. What’s behind it? Does that really make sense? And could and should this tough protection of minors also be a model for the German-language games sector? How can moderate media consumption and virtual sports on the screen be reconciled? Dixon Wu, Marian Härtel, Thorsten Unger and Diana Feuerbach discuss in the video for the Bienale 2021 in Frankfurt am Main.
In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch. We look back...
Read moreDetailsIn this video, we explain why start-ups and self-employed people should be careful when it comes to AI-generated contracts. We...
Read moreDetailsIn this video, lawyer Marian Härtel explains the current legal challenges for influencers in social media, based on a groundbreaking...
Read moreDetailsIn this video, we take a deep dive into the world of artificial intelligence (AI) and its impact on contract...
Read moreDetailsThe short video for this blog post(Affiliate links must be labeled as advertising - RA Marian Härtel (itmedialaw.com). The court...
Read moreDetailsIn this video, you will learn how to stay on the safe side legally as an agency. Lawyer Marian Härtel,...
Read moreDetails- Copyright protection: When does it apply and what does it mean? - Trade secrets: How to protect them effectively...
Read moreDetailsShort video about my way of working!
Read moreDetailsIn this video, lawyer Marian Härtel explains the complex world of sunset clauses and post-contractual revenue sharing in influencer management...
Read moreDetailsDeepfakes sind längst kein theoretisches Phänomen mehr, sondern fester Bestandteil eines globalen Marktes für digitale Identität und monetarisierbaren Content. Die...
Read moreDetailsYeah, die erste richtige Folge mit mir selbst! In diesem Podcast tauchen wir ein in die spannende Welt des IT-Rechts...
Read moreDetailsIn diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...
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