Influencer advertising in transition: from hidden promotion to transparent partnership

In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch.
We look back at the early days of influencer marketing, when the lines between personal recommendations and paid promotions were often blurred.
You will learn how the labeling requirements for advertising on social media have evolved over time and what legal challenges have arisen.
We shed light on important milestones in regulation, from the first court rulings to current changes in the law.
A particular focus is on current best practices for transparent advertising labels and how these affect the credibility of influencers.
We will also discuss the role of platforms in enforcing advertising labels and how this impacts the influencer industry.
You’ll also gain insights into the latest trends and technologies that will shape the future of influencer advertising, from AI-powered content creation to new forms of monetization.
We talk about the challenges these developments pose for regulators and legislators.
We conclude with practical tips on how influencers and companies can work together compliantly and successfully in this ever-changing environment.
This video provides valuable background knowledge for influencers, marketers and anyone interested in the legal and ethical aspects of influencer marketing.

Marian Härtel – The lawyer with entrepreneurial expertise

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