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Influencer agencies: How to protect yourself against unjustified terminations

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Key Facts
  • Herausforderungen für Agenturen bei vorzeitigen Kündigungen von Influencern sind erheblich.
  • Schadenersatzansprüche gemäß § 280 BGB erfordern besondere Vorsicht von Agenturen.
  • Haftung aufgrund von culpa in contrahendo kann in bestimmten Fällen wichtig sein.
  • Praktische Tipps zur Vertragsgestaltung helfen, um Ansprüche effektiv geltend zu machen.

In this video, you will learn how influencer agencies can deal with the problem of premature influencer turnover and what legal options are available to them.
We cover the following topics:
1. the challenges for agencies in the event of early terminations by influencers
2. claims for damages under Section 280 BGB and what agencies need to look out for
3. liability due to culpa in contrahendo (c.i.c.) and when this applies
4. tips on contract drafting and documentation in order to be able to assert claims effectively
5. why it is often difficult to claim damages and how agencies can minimize the risk of premature changes This video is based on our detailed blog post “Unjustified termination and claims for damages with influencer agencies”.
Read the full article here.
Discover more exciting topics on our blog ITMediaLaw, your source for IT law, corporate law, media law and contract law.
Discuss with us in the comments: What experiences have you had as an agency with early terminations by influencers?
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Marian Härtel

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

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