Influencer advertising in transition: from hidden promotion to transparent partnership
In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch. We look back...
Read moreDetailsIn this video, you will learn how influencer agencies can deal with the problem of premature influencer turnover and what legal options are available to them.
We cover the following topics:
1. the challenges for agencies in the event of early terminations by influencers
2. claims for damages under Section 280 BGB and what agencies need to look out for
3. liability due to culpa in contrahendo (c.i.c.) and when this applies
4. tips on contract drafting and documentation in order to be able to assert claims effectively
5. why it is often difficult to claim damages and how agencies can minimize the risk of premature changes This video is based on our detailed blog post “Unjustified termination and claims for damages with influencer agencies”.
Read the full article here.
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Discuss with us in the comments: What experiences have you had as an agency with early terminations by influencers?
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In this insightful video, I discuss the fascinating history of influencer endorsements with Chris Eberl from 1Pitch. We look back...
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