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Legal pitfalls for influencers: what to bear in mind when making critical statements about companies

26. September 2024
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Reading Time: 1 min read
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Key Facts
  • Die rechtlichen Herausforderungen für Influencer bei kritischen Äußerungen über Unternehmen sind komplex und sollten verstanden werden.
  • Es gibt einen wichtigen Unterschied zwischen Meinungsäußerungen und tatsächlichen Aussagen, der von Influencern beachtet werden muss.
  • Praktische Tipps helfen Influencern, ihre Meinungen auszudrücken, ohne rechtliche Risiken einzugehen.

In this video, we shed light on the legal challenges that influencers face when making critical statements about companies.
We explain the important difference between statements of opinion and statements of fact as well as the limits of freedom of expression.
Find out which statements can be legally problematic and what consequences influencers can expect in the event of violations.
The video offers practical tips on how influencers can express their opinions without exposing themselves to legal risks.
We also look at when labeling as advertising is required and how to avoid surreptitious advertising.
For detailed information on this topic, visit our detailed blog post here.
This video is aimed at influencers, marketing agencies and companies active in influencer marketing.
Stay on the safe side legally and make the most of the opportunities offered by influencer marketing!  

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