Making influencer marketing legally compliant: A guide for startups

In this informative video, lawyer Marian Härtel explains the most important legal aspects of influencer marketing for start-ups. Benefit from his expertise in media law and his experience in advising innovative companies. We cover the following topics: – Legal basics and labelling obligations in influencer marketing – Drafting contracts and liability issues in influencer collaborations – Practical tips for implementation and risk minimization This video offers valuable insights for startup founders, marketing managers and anyone interested in the legal aspects of influencer marketing. Find out how you can make your influencer campaigns legally compliant and at the same time exploit the full potential of this form of marketing. You can find a detailed blog post on the topic with lots of additional information and practical tips here. If you have any questions or need support with the legally compliant design of your influencer marketing activities, please feel free to contact me. My team and I offer customized solutions so that you can focus on growing your startup.

 


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Marian Härtel

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

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