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Making influencer marketing legally compliant: A guide for startups

16. October 2024
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Key Facts
  • Lawyer Marian Härtel explains important legal aspects of influencer marketing for start-ups.
  • Treatment of legal principles and labeling obligations in influencer marketing.
  • Contract design and liability issues in influencer cooperations are discussed.
  • Tips for implementation and risk minimization are given.
  • Valuable insights for startup founders and marketing managers.
  • Find out how you can create legally compliant influencer campaigns.
  • Contact Marian Härtel for customized solutions.

In this informative video, lawyer Marian Härtel explains the most important legal aspects of influencer marketing for start-ups. Benefit from his expertise in media law and his experience in advising innovative companies.

We deal with the following topics:

– Legal basis and labeling obligations in influencer marketing

– Contract design and liability issues in influencer cooperations

– Practical tips for implementation and risk minimization

This video offers valuable insights for startup founders, marketing managers and anyone interested in the legal aspects of influencer marketing. Find out how you can make your influencer campaigns legally compliant and at the same time exploit the full potential of this form of marketing.

You can find a detailed blog post on this topic with lots of additional information and practical tips here.

If you have any questions or need support with the legally compliant design of your influencer marketing activities, please contact me. My team and I offer customized solutions so that you can focus on growing your startup.

 

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