Making influencer marketing legally compliant: A guide for startups

In this video, you will learn how influencer agencies can deal with the problem of premature influencer turnover and what legal options are available to them.
We cover the following topics:
1. the challenges for agencies in the event of early terminations by influencers
2. claims for damages under Section 280 BGB and what agencies need to look out for
3. liability due to culpa in contrahendo (c.i.c.) and when this applies
4. tips on contract drafting and documentation in order to be able to assert claims effectively
5. why it is often difficult to claim damages and how agencies can minimize the risk of premature changes This video is based on our detailed blog post "Unjustified termination and claims for damages with influencer agencies".
Read the full article here.
Discover more exciting topics on our blog ITMediaLaw, your source for IT law, corporate law, media law and contract law.
Discuss with us in the comments: What experiences have you had as an agency with early terminations by influencers?
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In this video, we shed light on the legal challenges that influencers face when making critical statements about companies.
We explain the important difference between statements of opinion and statements of fact as well as the limits of freedom of expression.
Find out which statements can be legally problematic and what consequences influencers can expect in the event of violations.
The video offers practical tips on how influencers can express their opinions without exposing themselves to legal risks.
We also look at when labeling as advertising is required and how to avoid surreptitious advertising.
For detailed information on this topic, visit our detailed blog post here.
This video is aimed at influencers, marketing agencies and companies active in influencer marketing.
Stay on the safe side legally and make the most of the opportunities offered by influencer marketing!  

In this informative video, lawyer Marian Härtel explains the key aspects of license agreements for software start-ups. Benefit from his extensive experience in IT law and as an entrepreneur in the tech sector. We cover the following topics: - Basics of license agreements and their importance for software startups - Important clauses such as rights of use, warranty and liability - Strategic considerations for long-term business development - Practical tips for drafting effective license agreements This video offers valuable insights for founders, developers and anyone interested in the legal protection of software. Learn how to draft license agreements that protect your intellectual property while growing your business. You can find a detailed blog post on the topic with lots of additional information and practical tips here. If you have any questions or need assistance in drafting license agreements for your software startup, feel free to contact me. My team and I offer customized solutions so that you can focus on developing your innovative software.

In this video, lawyer Marian Härtel explains the complex legal situation surrounding AI-generated content.
Find out who owns the rights to this content and what risks exist when using it, and we cover the following topics: - Copyright classification of AI products - Who owns the rights to AI-generated content?
- Risks of commercial use (copyright infringements, lack of exclusivity) - Contractual pitfalls in the use of AI services - Practical tips for the legally compliant handling of AI content Learn why AI-generated content generally does not enjoy copyright protection and what consequences this has for companies.
We also shed light on the gray area between human creativity and AI support.
Whether you already use AI tools or are planning to use them, this video provides important insights for anyone who wants to work with AI-generated content in a legally compliant manner.

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Marian Härtel: The ideal partner for blockchain projects

Discover in this video why lawyer Marian Härtel is the ideal partner for your blockchain project!
With his expertise in IT law, especially in the field of blockchain and DLT, he supports innovative companies in setting up and scaling their projects in a legally secure manner.
As a lawyer with a strong understanding of technology and a passion for future technologies, Marian Härtel understands not only the legal but also the technical challenges of blockchain start-ups.
His holistic advisory approach enables customized solutions that are perfectly tailored to the individual needs of his clients.
Marian Härtel is your reliable guide through the regulatory jungle and is at your side with his network of experts.
One focus of his work is on drafting and reviewing contracts for blockchain companies that meet the highest legal standards and at the same time fulfill your specific requirements.
If you are looking for a lawyer who shares your passion for blockchain, understands the challenges and supports you with competence and commitment, Marian Härtel is the right person for you.
Learn more about his specialized advice on DLT and blockchain on this page and contact him today to shape the future of your blockchain project together!  

Marian Härtel: The ideal partner for blockchain projects

Information videos - about Marian Härtel

Marian Härtel: The ideal partner for blockchain projects

Discover in this video why lawyer Marian Härtel is the ideal partner for your blockchain project!
With his expertise in IT law, especially in the field of blockchain and DLT, he supports innovative companies in setting up and scaling their projects in a legally secure manner.
As a lawyer with a strong understanding of technology and a passion for future technologies, Marian Härtel understands not only the legal but also the technical challenges of blockchain start-ups.
His holistic advisory approach enables customized solutions that are perfectly tailored to the individual needs of his clients.
Marian Härtel is your reliable guide through the regulatory jungle and is at your side with his network of experts.
One focus of his work is on drafting and reviewing contracts for blockchain companies that meet the highest legal standards and at the same time fulfill your specific requirements.
If you are looking for a lawyer who shares your passion for blockchain, understands the challenges and supports you with competence and commitment, Marian Härtel is the right person for you.
Learn more about his specialized advice on DLT and blockchain on this page and contact him today to shape the future of your blockchain project together!  

Advice on e-commerce from lawyer Marian Härtel

Videos on services

Advice on e-commerce from lawyer Marian Härtel

Have you ever wondered how you can set up your e-commerce business in a legally compliant and successful manner?
Then you should definitely use the services of Marian Härtel, an experienced IT lawyer who specializes in advising online retailers, platform operators and other players in e-commerce.

Comprehensive advice for your online presence

Marian Härtel not only supports his clients in the creation of legally compliant online presences, but also advises them in the back office area, for example in the drafting of supplier contracts.
He also provides legal support for in-house marketing, whether alone or with the help of agencies or other service providers.

Effective defense against warnings

An important aspect of his work is the defense against warning letters.
Sellers on platforms such as eBay and Amazon in particular are often the target of warning letters from law firms that demand high sums for minor negligence.
With his many years of experience, Marian Härtel can help his clients to take the right steps, minimize risks and deal with the matter effectively.

Customized terms and conditions and data protection declarations

Marian Härtel is also the right contact for the creation of **terms and conditions** and **privacy policies**.
He develops tailor-made solutions for new business models in the IT and media sector for which there are no automated legal texts.

Support during the start-up phase

Another focus of his work is on supporting companies in the start-up phase.
From corporate planning to the drafting of shareholders' agreements and employment contracts, he provides his clients with advice and support.
Benefit from Marian Härtel's almost 20 years of experience in the media industry and his great personal interest in the IT and media sector.
With his expertise in the background, you can concentrate fully on the operation and marketing of your online store or platform.
Contact Marian Härtel today and let him advise you on how to make your e-commerce business legally compliant and successful.
You can find more information at this link.  

Video Investor agreements for SaaS start-ups: key clauses and pitfalls

Blogpost - individual videos

Video Investor agreements for SaaS start-ups: key clauses and pitfalls

In this insightful video, lawyer Marian Härtel explains the crucial aspects of investor agreements for SaaS start-ups. Benefit from his unique combination of legal expertise and entrepreneurial experience in the tech sector. We highlight the following topics: - Key clauses such as business valuation, liquidation preference and anti-dilution protection - Potential pitfalls and how to avoid them - Intellectual property protection and consideration of future funding rounds - Practical tips for successful contract negotiation This video offers valuable insights for founders, investors and anyone interested in the legal side of SaaS investments. Learn how to draft contracts that protect your startup, promote growth and are attractive to investors at the same time. A detailed blog post on the topic with lots of additional information, links and practical tips can be found here. If you have any questions or need advice on investor contracts for your SaaS startup, don't hesitate to contact me. My team and I will support you with tailor-made solutions so that you can focus on the success of your company.

 

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Hello everyone!
I'm currently experimenting with avatars and voiceovers for my videos.
Hopefully I'll have my own avatar of myself ready soon.
Until then, you can find out everything you need to know about taxation of esports tournament winnings in this video.
When is prize money taxable?
How are they taxed?
Do you need an invoice with VAT?
And what do players and organizers need to pay attention to in order to avoid liability risks?
The answers can be found in the video.
You can find a detailed blog post on the topic with lots of additional information, links and practical tips here: https://itmedialaw.com/esport-turniergewinne-wann-und-wie-sind-sie-zu-versteuern/WennIf you have any questions or need advice on taxes and contracts in esports, please get in touch with me.
My team and I will support you as competent partners so that you can concentrate on playing successfully!