Virtual employees, AI influencers and synthetic content – legal classification and international perspectives
Pay-to-win or pay-to-lose? Monetization in gaming between business and consumer deception
Flash scaling and aggressive business models: Innovation between progress and evasion
The romanticization of the “fail fast” principle in startups – When does failure become deception towards stakeholders?
Automated pricing and dynamic pricing in e-commerce
Growth hacking and viral marketing – legal requirements
Liability when using VibeCoding and no-code platforms – implications for legal due diligence
Alternative financing models in Germany and other countries – admissibility and design
Legal organization and entrepreneurial structuring of influencer start-ups and personal brands
Taking on investors in a startup: timing, risks and legal framework
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Startups in the legal gray area: permissibility and limits of innovative business models
Moral and legal aspects of “Trust among founders”
Honesty and fair pricing for start-ups (SaaS, mobile apps and digital services)
Creating contracts with face models and voice models: A guide for the gaming industry
Legally compliant archiving of emails: legal requirements and practical implementation
License agreements for software start-ups
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Support with the foundation
Arbitration and alternative dispute resolution in corporate disputes

Marian Härtel – Your expert for games law and esports

Key Facts
  • Marian Härtel ist ein führender Experte im Spiele- und eSports-Recht, der maßgeschneiderte Lösungen für Entwickler und Organizer anbietet.
  • Er fokussiert sich auf geistiges Eigentum, Daten- und Verbraucherschutz und begleitet Projekte in allen Phasen rechtlich.

  In this video, lawyer Marian Härtel introduces himself, a leading expert in games law and esports.
With his many years of experience and deep understanding of the specifics of the gaming and esports industry, he offers tailor-made solutions for game developers, publishers, esports teams and event organizers.
Marian Härtel specializes in drafting and reviewing contracts, advising on copyright, trademark and data protection issues and assisting with the drafting of terms of use and privacy policies[2].
As your lawyer, he accompanies you through all phases of your project and ensures that you can concentrate on your core business while he takes care of the legal aspects[2].
A particular focus of his work is the protection of your intellectual property.
He advises you on the licensing of trademarks, characters and other protected content and works to ensure that your rights are protected[2].
Marian Härtel also supports his clients in the area of data protection and security by drafting data protection declarations and terms of use and implementing technical and organizational measures to protect your users’ data[2].
Watch this video to find out why Marian Härtel is the perfect partner for your legal challenges in the gaming and esports industry.
Benefit from his expertise and commitment to your success.
You can find more information about Marian Härtel’s services in the field of games and esports law here: Games and Esports Law.  


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