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Sunset clauses in influencer management: legal pitfalls and tips

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In this video, lawyer Marian Härtel explains the complex world of sunset clauses and post-contractual revenue sharing in influencer management contracts.
Content: – What are sunset clauses and why are they important?
– Legal challenges when drafting post-contractual revenue sharing – Practical example: BGH ruling on excessive remuneration provisions – Tips for fair and legally compliant contract drafting – Balancing interests between influencers and management agencies Learn how sunset clauses regulate the financial interests of both parties after the end of the contract and what pitfalls lurk in the process.
The video offers valuable insights into current case law and practical recommendations for influencers and management agencies.
Whether you are an influencer, run an agency or are interested in the legal aspects of influencer marketing – this video will help you to draft fair and legally compliant contracts.


Marian Härtel

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

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